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People's Daily Online



Developmentstatus

People'sDailyOnline,formerlyknownastheonlineeditionofPeople'sDaily,officiallyenteredtheInternetonJanuary1,1997.InJuly2000,theeditorialdepartmentoftheonlineeditionwasrenamedtheNetworkCenter;inOctober2000,thenewdomainnamewasofficiallylaunched.

ThemainbusinessofPeople'sDailyOnlinemainlyinvolvesnewsinformationcollectionandreleasebusiness,Internetadvertisingindustry,informationserviceindustryandmobilevalue-addedservices.In2011,therevenueofadvertisingandpublicityservicesreached297millionyuan,andtheinformationservicerealizedoperatingincome.140millionyuan,thetwotogetheraccountedfor87.95%ofthetotalrevenueofPeople'sDailyOnline.

People’sDailyOnline,foundedonJanuary1,1997,isoneoftheworld’stoptennewspapers,"People’sDaily".Oneofthesexnetworkmedia.Asthevanguardofthenationalkeynewswebsite,People'sDailyOnlineadherestotheconceptof"authority,strength,derivedfromthepeople",withtheaimof"authority,popularization,andcredibility",and"multilingual,fullmedia,globalization,andfullcoverage"asitsmission.Thegoalisto"reporttheworldandspreadChina"asourmission.OnJune20,2008,GeneralSecretaryHuJintaopointedoutwheninspectingPeople'sDailyOnline:"People'sDailyOnlinehasvigorouslypromotedtheparty'spropositions,activelyguidedpublicopinion,warmlyservedthemajorityofnetizens,andplayedauniqueroleinthemorethan10yearssinceitsestablishment."

AsofJune2012,therewere51provincialpartysecretariesandgovernorsin30provinces,autonomousregions,andmunicipalities,andnearlyathousandleadersofcitiesandcountiespubliclyrespondedtonetizens’messages.19provinces,autonomousregions,andmunicipalitiesissueddocumentsforhandlingmessagesfromnetizens.Establishafixedhandlingmechanism.In2011alone,45,000problemsreportedbynetizenswereansweredandresolvedbyleadersatalllevels.Ithasbecomeanimportantchannelforthemajorityofnetizenstocommunicatewithleadersandconveypublicopinion,andthemostwatchedofficial-civilianinteractionplatformontheInternetinChina.

ThePeople’sWeibowaslaunchedinFebruary2010.Itisthefirstmicroblogopenedbyakeynewswebsiteofthecentralgovernment.Ithasfunctionssuchasinformationsharing,newsfeed,mobilephoneandinstantmessagingtoolbinding,andhasaccumulated500users.Morethantenthousand.People'sWeibohighlightsthecharacteristicsofcurrentaffairs,aimsatsocialelites,createsanauthoritativemainstreamvoice,andiscommittedtobuildingandexpandingnewchannelsforpartyandgovernmentagenciestocommunicatewiththepeople.Morethan4,000partyandgovernmentorganizationsatalllevels(including6nationalministriesandcommissions)andmorethan6,000partyandgovernmentcadresatalllevels(including60officialsatorabovethedeputyministeriallevel)communicatedwithnetizensonlineonPeople’sWeibo,makingPeople’sWeibograduallybecomeThepreferredmicroblogplatformforpartyandgovernmentdepartmentsandofficialsatalllevelstoaskaboutthepeople,askwhatisneeded,andaskaboutthepeople.

People'sDailyOnlineisequippedwithsatellitelivebroadcastvehiclesand3Gwirelesslivebroadcastequipment.Shenjiulaunched,People'sDailyOnlineistheonlyonlinemediathatconductslivevideobroadcaststhroughoutthewholeprocess.

People'sDailyOnlinehasthreeholdingcompanies,PeopleOnline,PeopleVideo,andWorldWideWeb,andhasestablishedlocalbranchesinvariousprovincesandcitiesinChina.Atthesametime,People'sDailyOnlineisalsoactivelypromotingitsglobalization.IthassuccessivelyestablishedbranchesandstudiosinJapan,theUnitedStates,theWesternUnitedStates,SouthKorea,theUnitedKingdom,RussiaandSouthAfrica,greatlyenhancingtheinternationalcommunicationandinfluenceofPeople'sDailyOnline.

OnApril27,2012,People'sDailyOnlinewaslistedandtradedontheShanghaiStockExchange(stockcodeis"603000").ItssuccessfullistinghascreatedtwofirstsintheChinesecapitalmarket:thefirstnewswebsitelistedonthedomesticA-sharemarket,andthefirstmediacompanylistedonthedomesticA-sharemarketasawhole.

People'sDailyOnlinehasbeendevelopingformorethantenyears,anditsinfluenceathomeandabroadhasbeenexpanding.Ithasformedabroadandstableaudiencegroup,withnetizenscoveringmorethan200countriesandregions.People'sDailyOnlinehasbeenratedas"MostInfluentialNewsWebsite","China'sMostRespectedCentralWebsite","MostValuableNewMedia","China'sMostProfessionalNewsWebsiteonWirelessInternet",andhasbeenawarded"InternetIndustrySelf-discipline"formanyyears.ContributionAward";"StrongNationForum","People'sTimes","ChineseCommunistPartyNews"andothercolumnsofPeople'sDailyOnlinewereratedas"ChinaInternetSiteBrandColumn".

OnJanuary16,2014,People'sDailyOnlineofficiallyreleasedanewvisualidentitysystem.

OnMarch2,2018,the"People'sDailyOnline,Tencent,GehuaCableVideoStrategicCooperationLaunchCeremonyandPeople'sVideoClientLaunchCeremony"washeldintheNo.1studiooftheNewMediaBuildingofthePeople'sDaily.Attheevent,itwasannouncedthatPeople'sDailyOnline,Tencent,andGehuaCable(includingtheirfunds)willestablishavideojointventurecompanytojointlydeveloplivebroadcastandshortvideofields.

OnAugust13,2018,People'sDailyOnlineandChinaMobileInternetCo.,Ltd.signedastrategiccooperationagreement,andthe"People'sDailyOnlinePublicWelfareCloud"platformwasofficiallyreleased.Accordingtotheagreement,thetwopartieswilljointlybuildajointoperatingsystemandinnovatebigdataproductsandservicemodels.

OnDecember28,2018,People'sDailyOnlineannouncedtheformalestablishmentoftheArtificialIntelligenceResearchInstitute,whichwillcombinescientificresearch,investmentandmediabusinesstobuildacommunicationbridgeforthedecision-makingoftheartificialintelligenceindustry,scientificresearchandrelateddepartments,andprovideintellectualsupport.

OnJanuary22,2019,the"People'sSmartCloud"jointlylaunchedbyPeople'sDailyOnlineandChinaMobileInternetCompanywasofficiallylaunched.Accordingtoreports,People’sSmartCloudisanupgradedversionofthePeople’sDailyOnlinemobilenewspaper,whichismainlytargetedatthird-andfourth-tiercitiesandruralareas.Itusessmartcloudmessagingasthemainstreamingmethodtobridgetheinformationgapbetweencentralcitiesandremoteareasandachieveinformationpovertyalleviation..

InApril2021,People'sDailyOnlineadjustedandoptimizeditssystemandmechanism,andsetupan"OnlineMassWorkDepartment".Thenewlyestablisheddepartmentalstaffandspecialkeyoperations"LeadershipMessageBoard"aredesignedtopromotethiscomprehensiveonlinemassworkplatformthatintegratesmasssupervision,governmentaffairscomments,andbigdataanalysistofurtherimplementtherequirementsofthecentralgovernmentandmakebetteruseoftheTheroleofabridgebetweentheheartofthepartyandtheheartofthepeople.

Operatingstatus

Holding

People'sDailyisthelargestshareholder,anditsnetprofithasgrownforthreeconsecutiveyears.

ThecontrollingshareholderandactualcontrollerofPeople'sDailyOnlineisPeople'sDaily.Asofthedateofsigningtheprospectus,People'sDailydirectlyheld66.01%ofthecompany'sshares,andindirectlyheld11.89%,0.82%,and0.83%ofthecompany'ssharesthroughtheGlobalTimes,BeijingTimesandAutoNews,respectively.

Therefore,thePeople’sDailydirectlyandindirectlyholds79.54%ofthecompany’sshares.

Finance

Intermsoffinance,People'sDailyOnlinehasshownagoodupwardtrend;in2008,2009,2010andJanuarytoJune2011,thecompanyachievedoperatingincomeof1.42.100millionyuan,190millionyuan,332millionyuanand211millionyuan,respectively,realizednetprofitattributabletotheparentcompanyof14.471millionyuan,22.46millionyuan,81.648millionyuanand32.249millionyuan.

Theprospectusshowsthattheasset-liabilityratioofPeople'sDailyOnlineisatalowlevel.In2009,2010,andthefirstsixmonthsof2011,theasset-liabilityratiowasonly25.59%,12.60%,and17.34%.Moreover,thecashflowisrelativelyabundant.In2010,thenetcashflowfromoperatingactivitiesreached110millionyuan.

Fromtheperspectiveoffundraisingprojects,the527millionyuanraisedthistimewillbeinvestedinthreemajorprojects:mobileInternetvalue-addedservices,technologicalplatformtransformationandupgrading,andacquisitionandeditingplatformexpansionandupgrade.

Siteculture

Purpose

Authoritative,popular,andcredible.

Multilingual,fullmedia,globalization,andfullcoverage.

ReporttheworldandspreadChina.

Impressions

Authoritativemediaandpublicwebsites.

Multilingualization

People’sDailyOnline(7photos)

People’sDailyOnlinehasChinese(simplifiedandtraditional),Mongolian,Tibetan,Uyghur,Kazakh,Korean,Yi,Zhuang,English,Japanese,French,Spanish,Russian,Arabic,Koreanandother15languageversions,withtext,pictures,animation,audioandvideo,forums,blogs,Weibo,podcasts,digger,chat,mobilephones,syndicatednews(RSS),onlinelivebroadcastsandothermethods,relyingontheeditingandeditingcapabilitiesofmorethan70branchesofPeople’sDailyathomeandabroad,totheworldatthefirsttime24hoursadayNetizensreleaseavarietyofinformation,includingpolitical,economic,social,culturalandotherfields.TheEnglishwebsitealsoestablishedthefirstEnglishforuminChina.

People’sDailyOnlineisworkinghardtocreateaWeb2.0multimediaoriginalinteractivesystem.NewmediaservicessuchasPeople’sTV,People’sPodcasts,People’sDiggersandMobilePeople’sNetwork,MobileStrongForum,MobileTV,MobileNewspaper,MobileSMS,etc.Itisaffirmedbytheindustryandwelcomedbynetizens.FocusingonthetwonewareasofonlineTVandmobilemedia,People'sDailyOnlinehasobtainedalicenseforinformationnetworkdisseminationofaudio-visualprograms,alicenseforproductionandoperationofradioandtelevisionprograms,andalicensefor3Gmobileaudio-visualprogramcontentservices.Onthefirstanniversaryofthe5.12earthquake,People'sDailyOnlineusedsatellitelivebroadcastvehiclestogotothedisasterareaforinterviews,whichgreatlyimprovedthelivebroadcastcapabilitiesandrapidreportingcapabilities.

Openingacolumn

People'sDailyOnlinehasaPDFversionof"People'sDaily"andanelectronicversionofmorethan20newspapersandperiodicals.Netizenscovermorethan200countriesandregions.

People'sDailyOnline,ChineseCommunistPartyNews,ChinesePeople’sCongressNews,ChineseGovernmentNews,ChinesePeople’sPoliticalConsultativeConferenceNews,ChineseTradeUnionNews,ChineseWomen’sFederationNews,ChinaAssociationforScienceandTechnology,etc.,constitutethecentralnetworkgroupsectionandhavebecomeanimportantissueforthecountry.News,authoritativeinterpretationofpoliciesandregulationsandanimportantbridgetocommunicatewiththepeople.

People'sDailyOnlinehasalsoopened34provincial-levelwebsitesand5urbanwebsitesinallprovinces,cities,autonomousregions,Taiwan,HongKong,andMacaoacrossthecountry,andisnowbeingbuiltintoChina'slocalnewsinformationcenterontheInternet.

FoundedonMay9,1999,itisthefirstonlinecurrentaffairsforumestablishedbyChineseonlinemedia,andisknownasthe"mostfamousChineseforum".

OnJune20,2008,GeneralSecretaryHuJintaocommunicatedonlinewiththemajorityofnetizensvialivevideoatthePeople’sDailyOnlineForum.Hesaidwhenansweringquestionsfromnetizens:“AlthoughI’musuallybusyatwork,it’simpossible.IsurftheInterneteveryday,butIstillmaketimetosurftheInternetasmuchaspossible.WhatIwanttosayinparticularisthatthePeople’sDailyOnline’s"StrongCountryForum"isoneofthewebsitesImustchoosetogoonline."

July1,2006Officiallylaunchedafterthenewrevision.Sixmajorcontentsectionshavebeenbuilt,includingnewsinformationrelease,ideologicalandtheoreticalpropaganda,partyhistorydatabase,networkinteraction,onlineservices,andmultilingualism.InadditiontosimplifiedandtraditionalChinese,"ChineseCommunistPartyNewsNetwork"alsoopenedMongolian,Tibetan,Uyghur,Kazakh,Korean,Yi,ZhuangandEnglish,Japanese,andRussianversions,becomingthemostconcentratedversionontheInternet.,ThemostsystematicandcomprehensiveintroductiontotheauthoritativewebsiteoftheCommunistPartyofChina.

People'sDailyOnlineLocalLeadersMessageBoardisanationwideonlinemessagesystemforleadingcadres.IthasopenedpagesforInternetuserstoexchangemessagesforallprovinces,municipalities,autonomousregions,andprefecture-levelpartyandgovernmentofficials.Ithasbeenexpandedto2,200countiesacrossthecountry.County-levelcadres.

Morethan40provincialleadersandmorethan150prefecturalandmunicipalleadershavepubliclyrespondedtonetizens’messages.Respondandimplementthesolutionfromthetop-levelleader.Inaddition,ithasbecomethefirstchoicechannelforthemajorityofnetizenstocommunicatewithleadersandconveypublicopinion,andisthemostwatchedofficial-civilianinteractiveplatformontheInternetinChina.Therearenoproblemswithnetworkdesign,hyperlinks,buttonlinks(suchas"submit"buttons),objectiveandtruetextcontent,healthypictures,andothersteps.

Cooperation

Inordertostrengthencontactandcooperationwithacademia,encourageteachersandstudentsofcollegesanduniversitiestopayattentiontotheInternetandstudythedevelopmentrulesofonlinemedia,People'sDailyOnlinehassuccessivelyparticipatedinRenminUniversityofChina,PekingUniversity,andTsinghuaUniversity.,CommunicationUniversityofChina,WuhanUniversity,FudanUniversity,NanjingUniversityandotherwell-knownuniversitieshaveestablished"People'sDailyOnlineScholarships"andhavebecomeinternshipbasesforjournalismschoolsofeachschool.Atthesametime,People'sDailyOnlineisalsooneoftheteachingbasesoftheCentralPartySchooloftheCommunistPartyofChina.

In1998,People'sDailyOnlineestablishedtheGoldenNewsElectronicAudiovisualPublishingCenter,whichisacentralelectronicaudiovisualpublishinghouseapprovedbytheGeneralAdministrationofPressandPublicationandtheStateAdministrationforIndustryandCommerce.

In2005,People'sDailyOnlineDevelopmentCo.,Ltd.wasestablished,andPeople'sDailyOnlinebegantoimplementcorporateoperationandmanagement.

In2008,People'sDailyOnlineJapanCo.,Ltd.wasestablishedinTokyo,Japan.People'sDailyOnlinebecamethefirstnationalkeynewswebsitetogoabroadandachievelocalization.

Honors

People'sDailyOnlinehasbeendevelopingformorethantenyears,anditsinfluenceathomeandabroadhasbeenexpanding.Netizenscovermorethan200countriesandregions.

People’sDailyOnlinewassuccessivelyratedas“TopTenInnovativeWebsitesoftheYear”,“TopTenTraditionalMediaWebsites”,“Top100CommercialWebsites”,“ChineseExcellentCulturalWebsites”,“ExcellentFeaturedWebsites”,and"Myfavoritecomprehensiveportalsite","China’swirelessInternetmostprofessionalnewswebsite","China’smostinfluentialnewswebsite","China’smostrespectedcentralwebsite","China’swirelessInternet’smostprofessionalnewswebsite",andcontinuousWonthe"InternetIndustrySelf-disciplineContributionAward"fortwoyears.ThePowerfulNationForumwasawardedthe"NationalYouthCivilization"bytheCentralCommitteeoftheCommunistYouthLeague,wonthe"InnocentFeelingAward"and"ChinaAnnualForumEmergingAward",andwasjointlynamed"ChinaInternetSiteBrandColumn"withthe"People'sTimes"column.

People'sDailyOnlinehasalsowonmanynationalhonorarytitlessuchas"NationalAdvancedUnitforSpiritualCivilizationConstruction","NationalModelWorkers'House",and"NationalYouthCivilizationTitle".

InDecember2012,hewonthe"CrossMediaAcademyAward2012BestCommunicationInfluenceAward"attheFirstChinaIntermediaSummitForum.

November7,201424thTheChinaNewsAwardsandthe13thChangjiangTaofenAwardPresentationConferencewereheldinBeijing.

LiuYunshan,memberoftheStandingCommitteeofthePoliticalBureauoftheCPCCentralCommitteeandsecretaryoftheSecretariatoftheCPCCentralCommittee,metanddeliveredspeeches.LiuQibao,memberofthePoliticalBureauoftheCPCCentralCommitteeandMinisterofthePropagandaDepartmentoftheCPCCentralCommitteeandotherleaderspresentedtrophiestotherepresentatives.ParticipantsfromPeople'sDailyOnlinetookhometwofirstprizetrophies.Amongthem,the"GeneralDeclarationofChina'sReform"StartingAgain""wonthefirstprizeintheonlinecommentcategory,andthecolumn"SeekingTruth"wonthefirstprizeinthenewscolumncategory.

OnJune21,2018,People'sDailyOnlinewonthe"2017-2018ChinaPressTechnologyProductInnovationAward".

OnAugust14,2019,the"Top100ChineseInternetCompaniesin2019"wasreleased,ranking28thonPeople'sDailyOnline.

InDecember2019,itwasawardedanexcellentorganizationunitformicro-filmsonthethemeofsocialistcorevalues.

OnMay10,2020,the"Top500ChineseBrands2020"rankinglistwasreleased,andPeople'sDailyOnlineranked283th.

OnNovember19,2020,People'sDailyOnline's"WuhanDiary-AnInterviewRecordbytheFrontReportingTeamofPeople'sDailyOnlineinWuhan"wasselectedasthebestcaseofthe2020ChinaNewMediaWar"Pandemic".

Websiteoperation

People'sDailyOnlineCo.,Ltd.iscomposedofPeople'sDaily,GlobalTimes,JinghuaTimes,ChinaAutomobileNews,ChinaPublishingGroup,ChinaFilmGroup,ShanghaiOrientalMediaGroupCo.,Ltd.co-sponsoredtheestablishment,mainlytobuildandoperatealarge-scalecomprehensivewebsite-People'sDailyOnlineandrelatedbusinesses.PeopleSearchisanews-basedsearchenginelaunchedbyPeople'sDailyOnline,andisoperatedbyPeople'sSearchNetworkCo.,Ltd.,ajointventureestablishedbyPeople'sDailyandPeople'sDailyOnline.

OntheoccasionofthesecondanniversaryofGeneralSecretaryHuJintao’sinspectionofPeople’sDailyandPeople’sDailyOnline,thefoundingceremonyofPeople’sDailyOnlineCo.,Ltd.andthelaunchofthebetaversionof"People’sSearch"washeldtodayinBeijing.LiuYunshan,memberofthePoliticalBureauoftheCPCCentralCommittee,secretaryoftheSecretariatoftheCPCCentralCommittee,andMinisterofthePropagandaDepartmentoftheCentralCommitteeoftheCommunistPartyofChina(CPCCentralCommitteePropagandaDepartment)sentacongratulatoryletter.ZhangYannong,presidentofPeople'sDaily,attendedtheceremonyanddeliveredaspeech.

Attheceremony,WuHengquan,theeditor-in-chiefofPeople'sDaily,readoutacongratulatoryletterfromLiuYunshan.LiuYunshanexpressedhiswarmcongratulationstoallcomradesofPeople'sDailyandPeople'sDailythroughacongratulatoryletter.Hesaidinthecongratulatoryletter,"Inthepasttwoyears,People'sDailyOnlinehasconscientiouslyimplementedthespiritofGeneralSecretaryHuJintao'simportantspeechwheninspectingthePeople'sDaily,relyingonandmakinguseoftheoveralladvantagesofthePeople'sDaily,andadheringtotheauthoritative,popular,andcrediblepurposeofrunningtheInternet.Effortstoopenup,bebravetoinnovate,continuetoincreaseinfluence,andrapiddevelopmentofvariousundertakings,havebecomeanimportantpositionforspreadingtheparty’svoiceandstrengtheningmainstreampublicopinion,animportantplatformforpublishingauthoritativeinformationanddisplayingtheimageofthepartyandthecountry,andagatheringofpeople’ssentimentsandwisdom,Animportantchannelforsocialconsensus.TheestablishmentofPeople'sDailyOnlineCo.,Ltd.marksacrucialstepinthetransformationofPeople'sDailyOnline.ThelaunchofthebetaversionofPeople'sSearchindicatesthattheapplicationofPeople'sDailyOnlinehasreachedanewlevel.Theinnovationofthenewswebsite’ssystemandmechanismaswellastheprosperityanddevelopmentoftheentireonlinepropagandacausehasplayedademonstrativeandleadingrole."

Fromanewstartingpoint,wewillfurtherincreaseinnovation,strengthentechnologyapplications,acceleratecareerdevelopment,andstrivetobecomeamultilingual,all-media,global,andfull-coveredinternationallyrenownedwebsite."HewishedPeople'sDailyOnlinethecharacteristicsandstyle,Doagoodjob,letthepartyrestassured,andsatisfythepeople!

ZhangYannong,thepresidentofPeople’sDaily,deliveredaspeechattheceremony.HesaidthattheofficialestablishmentofPeople’sDailyOnlineCo.,Ltd.andthelaunchofthebetaversionofPeople’sSearchareourmajorachievementsinimplementingthespiritoftheimportantspeechoftheGeneralSecretaryandtheimplementationofthecentralgovernment’sdeploymentofculturalsystemreforms.Animportantmeasureforcomprehensiveandfastnewsinformationsearchservices.ItmarksacrucialstepinthetransformationofthePeople'sNetworktotheenterpriseandagoodstarttotheconstructionofthesearchengine.WeusethistocommemoratethesecondanniversaryofGeneralSecretaryHuJintao’sinspectionofnewspaperworkandexpressourconfidenceanddeterminationtoearnestlyimplementthespiritoftheGeneralSecretary’simportantspeech.

MaLi,thedeputyeditor-in-chiefofthePeople’sDaily,informedtheparticipantsofthepreviousestablishmentmeetingofPeople’sDailyOnlineCo.,Ltd.andthefirstshareholdersmeetingof2010,thefirstmeetingofthefirstboardofdirectors,andthejoint-stockcompany.Thesituationofthefirstboardofsupervisors.ThemeetingelectedMaLi,LiaoYing,HuiZhangzhi,HuXijin,GuanJianwen,LuoHua,TangWeihong,andChenZhixiaasmembersofthefirstboardofdirectorsofthestockcompany,andelectedHuangQixiangandWeiJizongastheshareholderrepresentativesupervisorsofPeople'sDailyOnlineCo.,Ltd.;electedMaLiChairmanofthefirstboardofdirectorsofthestockcompany,electedLiaoYingasthevicechairmanofthefirstboardofdirectorsofthestockcompany,appointedLiaoYingasthepresidentandchiefeditorofthestockcompany,andappointedGuanJianwen,LuoHua,TangWeihong,andChenZhixiaasthevicepresidentsofthestockcompany,AppointedChenZhixiaasthesecretaryoftheboardofdirectors;electedHuangQixiangasthechairmanofthefirstboardofsupervisorsofthestockcompany.

Later,LiaoYing,presidentandeditor-in-chiefofPeople'sDailyOnline,deliveredaspeech.Hesaid,“FollowingthestrategicdeploymentofthecentralgovernmentandthePeople’sDaily,People’sDailyOnlinehasnowenteredthefastlaneofrestructuringandlisting.People’sDailyOnlinewillalsostrivetobelistedonthedomesticA-sharemarket.Thisisakeynationalnewswebsitetoestablishamodernenterprise.System,theimplementationofshareholdingsystemreform,andtheboldattempttoleveragethecapitalmarket.Wewillfurtherexpandtheadvantagesofnewseditingandpublishingbusiness,fullydisplaymultimediaformssuchasgraphics,audio,andvideo,andpublishinmorechannelssuchaswiredandwireless,Toimprovetheinfluenceandprofitabilityofmultimediaservices;wewillenternewbusinessareas,includinglocalchannels,publicopinionmonitoring,wirelessvalue-addedservices,multimediavideoservices,andall-mediadatabaseservices,makingtheprofitmodelofPeople'sDailyOnlinemorediversified."

Attheceremony,NieZhenning,PresidentofChinaPublishingGroupCorporation,HanXiaoli,PresidentofChinaFilmGroupCorporation,LiRuigang,PresidentofShanghaiOrientalMediaGroupCo.,Ltd.,HuXijin,Editor-in-ChiefofGlobalTimes,ChengBoming,GeneralManagerofCITICSecurities,PeopleSearchLuoHua,generalmanagerofInternetCorporation,andLiJiaming,executivepresidentofChina.com,deliveredspeechessuccessively.AlsoattendingtheceremonywereZhangXiaohu,directoroftheSystemReformOfficeoftheCentralPropagandaDepartment,LiWufeng,directoroftheNetworkNewsandPublicityBureauoftheForeignPropagandaOffice,andotherrelevantcentralandstateofficials,aswellastheheadsofkeycentralnewswebsites.

Subscription

OnApril18,2012,People'sDailyOnline(603000)launchedasubscription,andthereleaseresultwasannouncedonApril19,2012.Afternegotiation,thecompanydeterminedthattheissuancepriceis20yuanpershare,whichcorrespondstoaprice-earningsratioof46.13timesaftertheissuance.

AccordingtotheannouncementbyPeople'sDailyOnline,thecompany'sofflineissuanceandonlinesubscriptionworkhaveended.Afterverification,atotalof115offlineallotmenttargetshavebeenallocated,correspondingto777millioneffectivesubscriptionshares,thetotaleffectivesubscriptionfundsare17.331billionyuan,andtheofflineallotmentratiois1.78%.Thenumberofvalidsubscriptionsforonlineissuanceis167,500,thenumberofvalidsubscriptionsis3.677billionshares,theamountoffrozenfundsis82.742billionyuan,thefinalnumberofonlineissuanceis55.305millionshares,andthewinningrateforonlineissuanceis1.50%.

Goingpublic

People.com.cnlandedontheShanghaiStockExchangeonApril27,2012.Thestockcodeis603000,whichrose73.6%onthefirstdayandclosedat34.72yuan,withaturnoverrateof86.01%.QuantianPeople'sDailyOnlinewastemporarilysuspendedfromtradingontheShanghaiStockExchangetwicewithinanhourduetoa10%increaseinitsstockpricefromtheopeningpriceandaturnoverrateofover80%.

Drivenbyitsstrongtrend,themediasectorperformedeye-catchinglythatday,withTianzhouCultureandZhongshiMediabothrisingtovaryingdegrees.

People'sDailyOnlineissued69,105,691shares,accountingfor25.00%ofthetotalsharecapitalaftertheissuance.Theissuepricewas20.00yuanpershare,andatotalof1.38billionyuanwasraised.ThefundsraisedfromthislistingwillbemainlyusedfortheconstructionofPeople'sDailyOnlinemobileInternetvalue-addedbusinessprojects,technologicalplatformtransformationandupgradeprojects,andacquisitionandcompilationplatformexpansionandupgradeprojects.Thecompanywillfocusonthreebusinessdevelopmentsinthefuture:includingInternetadvertising,onlinepublicopinionbusiness,andmobileInternetbusiness.Amongthem,onlinepublicopinionserviceisregardedasanimportantgrowthpointoftheinformationservicebusinessofPeople'sDailyOnline.

IPOproject

Issuanceofstocks

OntheeveningofJanuary13,2012,theChinaSecuritiesRegulatoryCommissionannouncedthatPeople.cnsuccessfullypassedtheIPOreviewandwillsoonbelisted.Itplanstoissue691057millionshares,raisefundsof527millionyuan,andlandontheShanghaiStockExchange.

OnApril5,2012,People'sDailyOnlineissuedaletterofintentfortheinitialpublicofferingofstocks.Thetotalinvestmentininvestmentprojectswithraisedfundswas527millionyuan.TheissuepricewillbedeterminedonApril19.CITICSecuritiesistheleadunderwriteroftheIPO.

ThesummaryoftheprospectusshowsthatthetotalsharecapitalofthecompanybeforetheissuanceofPeople'sDailyOnlinewas207.3millionshares,andthepublicofferingof69.105millionsharesthistime,accountingfor25%ofthecompany'stotalsharecapitalaftertheissuance.Ofthe527millionyuanraisedthistime,289millionyuanwasusedformobileInternetvalue-addedservices,146millionyuanwasusedfortechnologicalplatformtransformationandupgradeprojects,and92millionyuanwasusedforacquisitionandcompilationplatformexpansionandupgradeprojects.

Determinetheprice

DeterminetheissuancepricerangeonApril16,2012

Accordingtotheannouncement,thecompanywillbeheldfromApril6,2012toApril2012.Theroadshowwillbeheldon12th,andthedeadlineforinitialinquiryisApril13,2012;aftertheissuancepricerangeisdeterminedonApril16,2012,investorswhoparticipateinofflinesubscriptionsonApril17,2012willstarttopay.April18,2012istheonlinefundsubscriptiondayandtheofflinesubscriptionpaymentdeadline.TheissuancepricewillbedeterminedonApril19,2012,theonlineissuancelotterywillbeheldonApril20,2012,andtheonlinesubscriptionwillbeonApril23,2012.Beforethefundswerereleased,thelargestshareholderandactualcontrollerofthecompanywasPeople'sDaily.Inaddition,ChinaMobile,ChinaUnicom,ChinaTelecomandSinopecareallstate-ownedshareholders.

Accordingtoourunderstanding,inadditiontoPeople.com.cn,whichhassuccessfullypassedthecustomsthistime,andXinhua.com,whichisalreadypreparingforanIPO,therearestillmanyofficialsitessuchasQianlong.com,Beifang.com,Dongfang.com,Dazhong.com,andZhejiangOnline.Themediawebsitewantstolandinthecapitalmarket.Thelistingboomofofficialmediawebsitesmaystartfromthis.

OnthemorningofApril27,2012,Renmin.com,knownasthe"firstshareofofficialmedia,"officiallylistedontheShanghaiStockExchange.Theopeningpriceonthefirstdayoflistingwas31.01yuan,whichwas20yuanhigherthantheissueprice.Up55%.Calculatedattheopeningprice,themarketvalueofPeople'sDailyOnlinereached8.5billionyuan.

OnApril26,2012,afterthedailylimitofPeople'sDailyOnlineCo.,Ltd.(People'sDailyOnline,603000),themarketvaluehasexceededthe10billionmarkandreached10.6billionyuan,surpassingZhejiangNewsMedia,whichwasbackdoorlistedinSeptember2011.GroupCo.,Ltd.(ZhebaoMedia,600633),equivalentto1.83NewYorkTimesand3.53PhoenixNewMedia.

People.com.cnlandedontheA-sharemarketonApril27,2012.Itsurged73.6%onthefirstdayandwastemporarilysuspendedtwiceduringthesession.OnApril26,2012,afteropeningslightlyhigherinthemorning,itcontinuedtorisestrongly.Ataround10o'clock,itwassealedonthedailylimitat38.19yuan/share,anincreaseof9.99%,andaturnoverrateof35.62%.Comparedwiththeissuepriceof20yuanpershare,thecumulativeincreaseinlistinghasreached90.95%,andthemarketvaluehasreached10.6billionyuan.

Onlineroadshow

OnApril17,2012,People'sDailyOnlinehashelditsfirstpublicroadshowforitsIPO(initialpublicoffering).TheleadunderwriterCITICSecuritiesfinallygaveThepricerangeis16.5yuan/shareto21.8yuan/share.Basedonthe69.1957millionsharesissuedbyPeople’sDailyOnline,thefundraisingamountmayreach1.14billionyuanto1.507billionyuan,whichis520millionyuanmorethantheproposedfundraisingamountintheprospectus.Thescaleoffundraisingwillbemorethandoubled.

Tucaocolumn

Americanswithoutmoralityandfaith(5photos)

People'sDailyOnlinehasopenedanewcolumncalled"Nomoralitywithoutfaith"Americans"doesnotmeanthatallAmericanslackintegrityandlowmorals,butIencourageeveryonetoshowtheothersideoftheAmericansandthingsencounteredintheUnitedStatestohelpeveryonefullyunderstandtheUnitedStatesandAmericans.MostChinesepeoplethinkthatAmericansarehonest,trustworthy,andkind-heartedpeople.However,afterlivingintheUnitedStatesforalongtime,youwillfindthatyouhavebeenmisled.

Settingupscholarships

People.cnhasheldthelaunchceremonyofthe"People.cnScholarship"projectatPekingUniversity,TsinghuaUniversity,RenminUniversityofChinaandCommunicationUniversityofChina.TheSchoolofJournalismandCommunication,theSchoolofJournalismofRenminUniversityofChina,andtheSchoolofTelevisionandJournalismofCommunicationUniversityofChinaestablishedthe"People'sDailyOnlineScholarship".

Theestablishmentofthe"People'sDailyOnlineScholarship"aimstofurtherstrengthentheconnectionandcooperationbetweenPeople'sDailyOnlineandacademia,andatthesametimeencourageoutstandingcollegestudentstobeinterestedinnetworknewsresearchandnetworkcommunicationresearch,andencourageoutstandingacademiciansYoungstudentsthinkandwrite.

Theselectionmethodof"People'sDailyOnlineScholarship"adoptsacombinationofscholarshipdistributionandthesisevaluation.Thespecificmethodsareasfollows:

1.Establisha"People'sDailyOnlineScholarship"

The"People'sDailyOnlineScholarship"willrewardpartnercollegesfortheiroutstandingperformanceinnetworknewsandnetworkcommunicationresearch,andatthesametimeconformtotheschoolScholarshipsareawardedtooutstandingstudentswithotherstandardsofcharacterandacademicexcellence.Thescholarshipamountofeachschoolis12,000yuan.

2.Selectionof"People'sDailyOnlineExcellentPaperAward"

Applicantsparticipateintheselectionbysubmittingpapersandarticles.The"People'sDailyOnlineExcellentPaperAward"willbeawardedbyallthepartneruniversities.Undergraduateandgraduatestudents.

Thethemeofthepaperisdefinedastwoaspects:

A.ApplicationresearchonPeople'sDailyOnline(suchascomparativestudiesorcasestudiesonacertainaspectofPeople'sDailyOnline,etc.);

B,Internetresearch(exceptforpuretheoreticalresearch),includingInternetappliedresearch,Internetcountermeasureresearch,Internetforward-lookingresearch,etc.

Participatingessaysshouldbeoriginalworksindependentlycompletedbystudents,whichcanbecollaborativeworksofseveralstudents,butcollaborativeworksofteachersandstudentsarenotaccepted;atthesametime,books,PhD,masterandundergraduatethesisarenotselectedforselectionWithinrange.Participatingstudentsarenotlimitedtomajors,andcanbemajorsrelatedtonetworkjournalismorjournalismandcommunication.Atthesametime,studentsofothermajorsareencouragedtoconductcross-professionalandcross-disciplinaryresearch.

Theselectionof"People'sDailyOnlineExcellentPaperAward"hasthreelevelsoffirstprize,secondprizeandexcellentprizeineachschool.Theprize-winningpaperswillberewardedwithatotalof18,000yuan.People'sDailyOnlinewillpublishtheaward-winningexcellentpaperworksonthePeople'sDailyOnlineMediaChannel.

The"People'sDailyOnlineScholarship"projectbeganacceptingapplicationsforthe"People'sDailyOnlineOutstandingPaperAward"atthebeginningoftheMarchsemester.Announcedbythesociety;theevaluationofthe"People'sDailyOnlineScholarship"isconductedfromSeptembertoDecembereveryyear.Pleaserefertothewebsitesofpartnercollegesforspecificrequirementsandreviewrules.

Brandnewlogo

Globalrebranding

OnJanuary16,2014,People'sDailyOnlineofficiallyreleasedanewvisualidentitysystem.

TheChinesepartofthenewLOGOinheritsthetwocharacters"people"in"People'sDaily"byMaoZedong,andthecharacter"net"istakenfromthe"MaoZedongCalligraphyDictionary"publishedbyPeople'sPublishingHouse.Amendmentstomakethevisualstylemoreuniformandthedetailsmorerefined.ThelogofontofPeople'sDailyOnlinecontinuesthecalligraphycharmofthemao-stylecharacters,vigorousandpowerful,andstretchesreasonably.

ThefontoftheEnglishdomainnamehasbeenredesigned,whichismoreinlinewiththesimpleandrecognizableaestheticstyleoftheInternetera.

ThecorelogodesignofthenewLOGOofPeople'sDailyOnlinecombinesthemaincolorsoftheredandyellowoftheChineseCommunistPartyflagtoabstracttwodancing"human"shapes,whicharechicandelegant,fulloftension.Theperforated"person"symbolnotonlysymbolizesthecharacteristicsofInternetconnectivityandinteraction,butalsorepresentsPeople'sDaily’scommitmenttoopenupthetwopublicopinionfieldsofthegovernmentandtheprivatesector,andbecomeanimportantplatformfortheinteractionbetweenthegovernmentandtheprivatesector.TheLOGOasawholeislikeaglobe,representingthedevelopmentvisionofPeople'sDailyOnlinewithglobalcoverageandcomprehensivecoverage.

LogoInterpretation

Totheworld,createaworld-classmedia

Asanationalkeynewswebsite,People’sDailyOnlinepublishesauthoritythrough24hoursNewsinformation,buildaglobalized,full-coveredall-mediaplatform;relyonthestrengthofthecountryandnationtoshowChina'simageandspreadChina'svoice.Thecorelogoislikearevolvingearth,implyingtheinternationalizationofPeople'sDailyOnline:open,facetheworld,andhaveagloballayouttocreateaworld-classmedia.

Connectthegovernmentandthepeople,buildaharmoniouspublicopinionfield

Thegraphiciscomposedoftwo"people"interactively,withtheChineseCommunistPartyflagandtheredcoloroftheChineseflagasthemainbodytone.Thefirst"person"isChinesered,whichsymbolizesthepartyandthecountry;theyellowpatternontherightalsoshowsa"person",whichsymbolizestheChinesesonsanddaughterswithyellowskin.Thetwo"persons"dancehandinhand,presentingavividpicture,implyingthesmoothcommunicationandharmoniousinteractionbetweentheparty,thecountryandthepeople,andthepeopleandthepeople.

Listentoandaskquestionsaboutpolitics,andcreateanopenandrationaldiscourseplatform

Thelogodesignisconsistent,reflectingthecharacteristicsofInternetcommunicationandinteraction.Thetwocharactersof"person"areinterconnectedanddynamic.Theyareopenandexpandingasawhole,implyingthatPeople'sDailyhaslearnedfromothers'strengths,embracedalltherivers,madesuggestionsandsuggestions,pooledideas,inquiredaboutthepeople,supervisedthepeople,andcreatedanopenandrationaldiscourseplatform..

Continuetheclassicsandshowtheculturalheritage

Thethreecharactersof"People'sNet"adoptMaoZedong'scalligraphyfont.Theword"people"istakenfromthe"People'sDaily"titledbyMaoZedong,andtheword"wang"istakenfromthe"MaoZedongCalligraphyDictionary"publishedbyPeople'sPublishingHouse.Moreconcise,easytoreadandremember.Theingeniouscombinationoflogo,bodyandEnglishlettersisharmoniousandcomplete.Thelogohasabrightimage,astrongsenseofthetimes,andaprofoundmeaning;thecalligraphyisvigorouslystretchedandbeautiful.TheentireLOGOisbothdignifiedanddynamic,withclearvisionandrichmeaning.

PersonnelNews

From2018tonow,theeditor-in-chiefofPeople’sDailyisTuoZhen

GeographicalLocation

Address:Jin,ChaoyangDistrict,BeijingPeople'sDailyOnline,No.2TaixiRoad

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