Brandintroduction
Motorolausesradio,broadbandandtheInternet,andprovidesembeddedchipsystems,aswellasend-to-endoverallnetworkcommunicationsolutionstostrengthenindividuals,workgroups,Theabilitytocontrolandcommunicatewithvehiclesandfamilies.
Motorolahasthreebusinessgroups,namelytheEnterpriseMobileSolutionsDivision,theBroadbandandMobileNetworkDivisionandtheMobileTerminalDivision.
OnJanuary4,2011,MotorolaofficiallysplitintoMotorolaSystems,agovernmentandenterprisebusiness,andMotorolaMobility,amobiledeviceandhomebusiness.OnOctober30,2014,LenovoGroupannouncedinBeijingthatthecompanyhascompletedtheacquisitionofMotorola'smobilebusinessfromGoogle.Accordingtoanalysts,thecompletionofthetransactionwillconsolidateLenovo'spositionastheworld'sthirdlargestsmartphonemanufacturer.ThecompanylogohasalsochangedfromaGooglecompanytoaLenovocompany.
OnJanuary26,2015,MotorolaofficiallyreturnedtotheChinesemarket.
History
In1928,JosephGalvin(JosephGalvin)andPaulGalvin(PaulGalvin)establishedtheCalvinManufacturingCompanyintheUnitedStates.
In1930,Motorolaproduceditsfirstradioequipment.Motorola’sEnglishbrandmeanssoundinaction.
In1941,undertheleadershipofDanielNoble,acompanyresponsibleforsaleswasformallyestablished-MotorolaCommunicationsandElectronicsCorporation.
In1946,Motorolabegantobeinvolvedinthemobilephoneindustry,andinJanuaryitrealizedin-vehiclecallsforthefirsttime.
In1955,Motorolaformattedthe"M"logoforthefirsttime.Inthesameyear,theSemiconductorDevelopmentDepartmentproducedgermaniumtransistorsforcarradios.Atthesametime,itbuiltanumberoffactoriesformassproductionofradiofrequencytransistorsandsiliconrectifiers.Developedanewtypeofwirelesscommunicationproductthatcantransmitradioinformationtoadesignatedperson,asmallwirelessreceivercalledapager.ManyhospitalsbecametheinitialusersofMotorolapagers.Thispagerreplacestheoriginalbroadcastingsystem.Motorolawasthefirsttoapplytransistorstocommercialcarradios,makingitsmaller,moredurable,andconsuminglesspowerthanpreviousmodels.Motorolabecameacommercialmanufacturerandsupplierofsemiconductordevicesforvariousmanufacturers.TheSemiconductorProductsHeadquarterswasformallyestablished.
Motorolaproducts(20photos)
In1956,Motorolalauncheditsfirstpager,whichMotorolacalled"thenewstandardinthefieldofpersonalcommunications."In1960,thetechnologyforlow-costproductionofsiliconrectifierswasdeveloped.ThisrectifiercanbeusedinautomotiveACgeneratorsandisaneconomicalalternativetolessdurableDCgenerators.Motorola'sAutomotiveProductsDivision,knownasthesupplierofelectronicproductsunderthehood,wasalsoformallyestablished.
In1964,theMariner4spacecraftusedsimilarequipmenttosendimagesofMarsbacktoEarth.MotorolaalsoprovidessimilarequipmenttotheGeminimannedspacecraft.
In1970,MotorolaintroduceditsfirstMC6800microprocessor.
In1973,MotorolalaunchedDynaTAC,andmodernmobilephonesbegantodevelop.
In1974,Motorolawithdrewfromthetelevisionindustry.
In1980,theelectroniccomponentsrequiredbytheautomotiveindustrybecamethefirstmajormarketforMotorolamicroprocessors.MotorolaprovidesalargenumberofelectronicenginecontrolmodulestocompaniessuchasFord,GeneralMotorsandChryslertoimprovefuelefficiencyandreduceexhaustemissions.
TheappearancecollectionofMotorolaGP328walkie-talkie(15photos)
In1989,MotorolalaunchedMicroTAC.In1990,Motorola’sTrainingandEducationDepartment(MTEC)wasrenamedMotorolaUniversity.
In1991,MotorolalaunchedaseriesofmobilephonesinGermany,and9outofeverytenmobilephonesintheworldreachedthisstandard.
In1999,Motorolalaunchedthetri-bandGSMmobilephonetimeport,whichcanusethesamemobilephoneforcallsallovertheworld.
In2003,Motorolabegantoenterthesmartphonemarket,A760equippedwithJAVAtechnologyLINUXoperatingsystem.InSeptember,ChristoGalvin,thethird-generationCEOoftheMotorolafamily,announcedhisresignationunderpressurefromshareholdersbecauseheopposedthedivestitureofthesemiconductorbusiness.Subsequently,thecompanyposted$200milliontosplitthesemiconductorbusinessintoanindependentcompanycalled"Freescale".
In2006,theprivateequityfundBlackstoneannouncedtheacquisitionofFreescaleforUS$17.6billion.
In2009,MotorolabegantousetheAndroidoperatingsystem,andseveralMotorolamobilephonesbecamethebest-sellingproductsontheAndroidplatform.
InFebruary2010,Motorolaannouncedthatitplanstosplitthecompanyintotwointhefirstquarterof2010.BothcompanieswillcontinuetousetheMotorolabrandandname.
OnAugust15,2011,GoogleacquiredMotorolaMobilefor$12.5billion.GooglecalleditadefensivemeasuretopreventthegrowingwaveoflawsuitsagainsttheAndroidoperatingsystem.
OnAugust13,2012,MotorolaMobilityannouncedgloballayoffsof20%andclosed1/3ofitsoffices.OnDecember13,MotorolahasconfirmedthatitwillsellMotorola'sworld'slargestmobilephonefactoryinTianjintothecontractmanufacturerFlextronics.Motorolawillnolongerbeengagedinmobilephonemanufacturinginthefuture,andallmobilephoneswillbeproducedthroughOEM.Motorolawillconcentrateitsresourcesandfocusitsenergyonthedesignofmobilephonehardwareandtheinnovationofmobileexperience.
OnJanuary30,2014,LenovoannouncedtheacquisitionofMotorola’smobilesmartphonebusinessforUS$2.9billion.At6amBeijingtimeonOctober30th,LenovoannouncedthatitwouldpurchaseGoogle’sMotorolamobilesmartphonebusinessatapriceofaboutUS$2.9billionandwilltakeoverMotorolaMobile’sproductplanning.LenovohopestoenterthehighlycompetitiveEuropeanandAmericanmarketswiththis.
OnJanuary26,2015,Motorola,awholly-ownedsubsidiaryofLenovoGroup,heldapressconferenceinBeijing,announcingtheofficialsaleofthreeMOTObrandedmobilephonesinthedomesticmarket-thenewMotoXandthenewMotoGAndMotoXPro.ThisalsomarksthatMotorolahasofficiallyreturnedtotheChinesemarket.
OnFebruary27,2015,itisreportedthatstartinginMarch,Motorolawillrevisethecustomizationfeatures,andthesupportedproductswillextendfromsmartphonestosmartwatches,thatis,Moto360productscanbecustomizedBuy.
Itisreportedthatconsumershavethreeoptionsonthewatchcase:silver,black,andchampagnegold.Onthewatchstrap,therearetwosizestochoosefrom,andthestrapmaterialalsoprovidestwooptions,namelymetalandleather.
Itsproducts
Softwareequipment
Digitaltrunkingcommunicationsolution
Acompletesetofmission-criticalTETRADigitalclustercustomizedsolutionsprovidesolutionsforthegovernmentandpublicsecurity,railtransit,airports,ports,energyandotherindustries.
·TETRAdigitaltrunkingsystem(basestation,switch)
·TETRAdigitaltrunkingradio(handheldstationandvehicle-mountedstation)
·TETRAspareparts
Wirelesscommunicationsolutions
Professionalandcommercialwalkie-talkieproductsandsolutions,andrelatedproductpartsandaccessories,forgovernmentandpublicsecurity,transportation,hotels,ports,Forestry,petroleumandpetrochemicalindustriesprovidewirelessintercomsolutionsrangingfromanalogtodigitaltoensureeffectivecollaborationandcommunicationamongfrontlinepersonnel.
·Professionalwalkie-talkies
·Commercialwalkie-talkies
·Partsandaccessoriesofwalkie-talkies
Wirelessnetworksolutions
·Wirelessnetworkarchitectureandproducts,providingoverallwirelesssolutionsforthehotel,medical,retail,educationandotherindustries.
·Wirelessnetworkinfrastructure
·Wirelessaccesspoint
·Wirelessswitch
·Wirelesscontroller
Enterprisemobilesolutions
Forusersintheretail,logistics,medical,educationandotherindustries,itcanimproveemployeeproductivity,reduceoperatingcosts,andimproveoperatingefficiency.
·BarcodeScanner
·MobileDataTerminal
·RFIDReader
·TabletPC
·Mobiledevicemanagementplatform
·RhoMobileSuitecross-platformapplicationdevelopmentkit
Set-topbox
Motorolaistheworld'slargestmanufacturerofdigitalset-topboxes.Thesecondlargestmanufacturer,itsdigitalset-topboxshipmentsarelessthanhalfofMotorola.Motorola'smarketshareisexpectedtoreach62%thisyear.Accordingtomarketsurveys,in2001,thenumberofdigitalset-topboxesinstalledinNorthAmericaaccountedfor89%oftheworld'stotal,reaching27millionunits,followedbyEuropewith3.5millionunits,LatinAmericawith65,000units,andAsiaPacificonlyabout10,000units.However,thissituationwillchangesignificantlyin2002-theinstalledcapacityintheAsia-Pacificregionwillincreasesignificantlyto210,000units,4.7millionunitsinEurope,285,000unitsinLatinAmerica,and38millionunitsinNorthAmerica;Intermsofpercentage,NorthAmericastillaccountsfor88%oftheworld,buttheAsia-Pacificregionhasthelargestgrowthrate.Itisestimatedthatin2002,Motorola'smarketoccupationratewillbearound58%,stillinaleadingposition.BasedonitsrichexperienceinthedigitalTVindustry,Motorolahaslaunchedaseriesofreliableandhigh-performancedigitalTVset-topboxesfortheDVBmarket.TheHM-STB100Lbasicset-topboxisspeciallydesignedforsystemsthatneedtocarryoutsecurevideoanddatabroadcastingservicesonacableTVnetworkthatconformstotheDVBstandard.TheproductusestheindependentlydevelopedHM1521chip;ithaslowercost,strongerperformance,smallerandmoreexquisiteappearance,andhasavarietyofhardwareconfigurationsforoperatorstochoose.
Basicset-topbox
HM-STB100Lset-topboxadoptsHM1521chipsolutionwithcompletelyindependentintellectualpropertyrights.Inlinewiththeneedsofoperators,whilecontinuouslyimprovingitsperformance,iteffectivelyreducesthecostofset-topboxes.
Interactiveset-topbox
MotorolaAURA(7photos)
InteractiveTVistochangetheuser’sviewinghabitsandimproveTheeffectivemeansoftheoperator'sprofitabilitylevelcanhelptheoperatortobreakthroughquickly,whichisthetrendofthedevelopmentofdigitalTV.MotorolaHM-STB110Linteractiveset-topbox,adoptsself-developedchipsolutionHM1521,supportsVODondemandprogramofMPEG2source,supportsvariousnetworkaccessmethodssuchasLAN,CABLEMODEM,andextensivelypromotesinteractionssuchaswebbrowsing,onlinegames,ande-commerceFunctions,infinitelybroadenthebusinessscopeofoperators,andenhancetheprofitabilityofoperators.ItisanexcellentchoiceforoperatorstoextensivelydevelopanoverallconversionplanfordigitalTVinteraction.Standard-definitiondual-modeset-topboxes
Asaglobaltechnology-leadingset-topboxmanufacturer,HangzhouMotorolahaslaunchedanewgenerationofdual-modeset-topboxes,usingST520Xsingle-chipsolutions,supportingMPEG2MPEG4,H.264,VC-1andotherdecoding,havegoodcarryingcapacityforvariousvalue-addedservices.
High-definitiondual-modeset-topbox
High-definitionandinteractiveisthedevelopmenttrendofdigitalTV.Motorolatakestheleadinlaunchinghigh-definitiondual-modesolutionswithhigh-performancechipsolutions,supportingSDandHDvideo,supportMPEG2,MPEG4,H.264andVC-1(WMV9)decodingstandards,integrateHD,interactiveTVandotherfunctions,withstrongerfunctions,higherperformanceandlowercost.
PVRset-topbox
ThecompanyisaleadingcompanyinthedigitalharddiskvideotechnologyDVRindustry,andhastheworld’sleadingself-developedharddiskvideotechnology.ItisthefirsttointroducethePVRset-topbox,whichsupportshigh-definitionandstandard-definitionsignalrecording,timeshift,dataimport,contentcontrolandotherfunctionsthroughgoodscalabilityandportability.ThePremierLeagueinthemiddleofthenight,theNBAduringworkinghours,thefascinatingTVseries,andtheguidanceofthechildren'sfamousteachersarenolongeraproblem.ThroughtheUSBinterface,youcanimportphotos,DV,MP3,etc.totheharddiskoruploadtothenetwork,andshareyourcreationandjoywithyourfamilywhileenjoyingmusic.
IPTVset-topbox
ThetechnologyofIPTVisgraduallymature,andthebusinessmodelhasbeeninitiallyformed;large-scalecommercialcaseshaveappearedabroad.Withthecontinuousimprovementofthenetworkenvironmentandtheurgentneedsofthemarket,IPTVpresentsanunprecedentedhugebusinessopportunityforoperators.
IDMS+Ultra-low-costSTB
DMSisdesignedtoadapttotheuniquetechnologyandoperatingenvironmentofeachoperatorinthetranslationprocess,providingalow-cost,High-performance,safeandeffectivesolutions.TheIDMSsystemisbasedontheuniquenessofeachset-topbox;theauthorizationinformationofeachset-topboxisencryptedandprotected;thefront-endscramblestheprogram,andthekeyisissuedthroughthewirednetworkthroughtheECMandEMMpackage,andthealgorithmisdistributedattheset-topboxatthesametime/Thekeyisstoredintheflashorencryptionchip.Afterreceivingthekey,thelegitimateuserwillusethebuilt-inalgorithmtodescrambleandwatch.Atthesametime,thesystemcanbesynchronizedwiththeoperator'sexistingCAS(Tongfang,Irdeto,etc.)toensuresystemcompatibility.Basedontheconsiderationofcostoperationcontrolforoperators,HangzhouMotorolaCompanyintroducedalow-costbasicset-topboxwhilealsointroducingamorestreamlinedultra-low-costset-topboxusedinconjunctionwiththeIDMSsystem.Afteragooddesign,thefrontpaneloftheset-topboxoftheultra-lowcostsolutionprovidesthenecessarypowercoldswitchandinfraredreceivingfunctions;therearpanelprovidesoneCVBSandoneRCAaudiointerface,providesanR232interfaceforengineerstouse,andoptionallyprovidesSMARTCARDCardholder;itisconvenientforoperatorstomanagetheset-topbox(itcanbesmoothlytransitionedfromHangzhouMotorola'sIDMSmanagementsystemtootherCAsystems).
BarcodeScanner
In2006,MotorolaannouncedthatitwouldspendUS$3.9billiontoacquireaUSbarcodeandscannermanufacturerXunbaoTechnology(Symbol).ThisisMotorola'slargestmergerandacquisitionsince2000.ItisreportedthatMotorola’sacquisitionwasreachedafterdefeatingcompetitorssuchasIBMandNCR.Motorolawillbid$15pershareofXunbaoTechnology,whichishigherthanthecompany’sclosingpricelastFriday.Outof18%.Itisreportedthatthetransactionwillbecompleted.Motorolasaidthatiftheacquisitionissuccessfullycompleted,thebusinessof"SymbolTechnology"willincreaseMotorola'sprofitalotinthefirstyear,andby2008,itcansaveabout100millionUSdollarsinexpenses.XunbaoTechnologyCompanymainlyproducesvarioushandhelddevicesusedinthesupermarketandwarehousemanagementindustries,suchasbarcodescanners,andRFIDtagsanddevices.Analystssaidthatthecompany'stechnologyandproductswillcomplementMotorola'scompetitivenessintheretail,transportationandhealthcaremarkets.Inthe2005fiscalyear,XunbaoTechnology'ssalesrevenuewasUS$1.77billion,withaprofitofUS$32.2million,orapproximately13centspershare.WallStreetanalystspredictthatthecompany'srevenuewillreach1.8billionU.S.dollars,withaprofitofapproximately45centspershare.AnalystshavedifferentviewsonMotorola'sacquisition.Harris,ananalystatOppenheimer,aUSinvestmentconsultingfirm,saidthatthroughthisacquisition,Motorola'sshareoftheenterprisemobiledevicemarketwillbedoubledandgainopportunitiesforprofit.Therefore,WallStreetshouldwelcomethisacquisition.However,othersworrythatXunbaoTechnology’sbusinesswilldistractMotorola’sattention.Itisreportedthatin2000,MotorolaspentUS$17billiontoacquireGeneralInstruments,amanufacturerofset-topboxes.ThisacquisitionofXunbaoTechnologyisalsothelargestacquisitionsince2000.Motorolahasjustreorganizeditsinternalbusinessdepartments,inwhichthenetworkequipmentbusinessandthecorporatedepartmentaremerged,andthenewdepartmentisresponsibleforsellingcommunicationequipmenttousersoflargecompanies.AmericaninvestmentconsultingfirmCowendeanalystHuffmansaidthattheacquisitionofXunbaoTechnologyclearlybrokethroughMotorola'spreviousstatementthatitwouldonlyacquiresmallandmedium-sizedenterprises,soXunbaoTechnology'sbusinesswilldistracttheattentionofnewnetworkandcorporatedepartments.
M2M
MotorolaM2Mwirelessmoduleprovidesinnovativetechnologyandsturdyhardwareinasimpleformfactor,supportsalltechnologies,andeliminatestheneedforredesign-therealizationofadependableWirelessideal.Simplyput,M2Mtransfersdatafromoneterminaltoanother,thatis,amachinetomachine(MachinetoMachine)dialogue.Butinabroadsense,M2McanrepresenttheconnectionandcommunicationbetweenMachinetoMachine(MantoMachine),MachinetoMan(MachinetoMan),andMobiletoMachine(MobiletoMachine).Coversallthetechnologiesandmeanstoestablishcommunicationconnectionsbetweenpeople,machines,andsystems.
Chip
TheIS1500seriesisalarge-scalesystem-levelSOCsourcedecodingchipfordigitalTVsystemsthatiscompletelyindependentlydevelopedbyMotorola.ItincludesMPEG2audioandvideodecoders,32RISCCPU,OSDcontroller,videoencoder,CAprocessor,andrichuserinterfacecomponents.ItcanbewidelyusedinthefieldsofDTV,DVB-S/C/T/IPandPVR.
Productclassification
Supportdigitalcablebroadcastingandinteractivesolutions;IS1526,IS1521;
SupportdigitalsatelliteFTAandgroundWirelesssolution;
IS1562,IS1561;
Supportvalue-addedfunctionsolutions;
IS1511,IS1501;
Mainperformanceindicators
BitRISCCPU,216MHz,8KBI&DCache;
Built-inOTPmemory,andencryptionanddecryptionengine;
SupportconditionsReceiving,48-channelPIDfiltering,48segmentfilters;
SupportMPEG1,MPEG2standards,PAL,NTSCtwostandarddefinitionformats;
VideooutputsupportsCVBS,S-Video,YCbCr,andRGB;
SupportOSD,sub-pictures,truecolorstaticlayers,etc.,atotalof5layers;
1/16to16timesvideozoom,canachieve16:9Conversionwith4:3displayratio;audiodecodingsupportsISO/IEC11172-3and13818-3LayerIandLayerII;
AudiooutputsupportsdigitalI2S,S/PDIFformat,32-levelvolumecontrol;
SupportirDA,UART,I2C,GPIO,keyboardandsmartcardinterfaces;
Expandablesupportfornetwork,harddisk,andUSBinterfaces;
ExistingLQFP128,LQFP144,LQFP208threedifferentpackages;
0.13um6M1PCMOSprocess,powerconsumption<800mw;
Solutionadvantages
PerfectproductsofteningHardwaresolution,lowerthethresholdofuse;
Satisfytherapidcustomizationsolutionofthe"translation"market;
Satisfythelow-costsoftwareandhardwaresolutionoftheMMDSmarket;
SatisfyLow-costsolutionsfordigitalsatellitesandterrestrialwireless;
Supportforthird-partymiddlewareandsoftwareandhardwaresolutions;
MultipleCAS:YongxinTongfang,STO,DigitalVideo,irdeto,WanfaVision,etc.;
Avarietyofdatabroadcasting:iPanel,Jiachuang,Enreach,etc.;
Stock:HaiterongGermany,Jiachuang;
Asthesoftwarematuresandactualneeds,JingtuwillcontinuetosupportmoreCAanddatabroadcastingmiddleware;
Computer
Introduction
MotorolacomputerisaspecializedcommercialproductbelongingtothemobiledataterminalML910durableportablecomputerdesignedtomeettheneedsofmilitaryandpublicsafetyusers.ItsstructuremakesItcanbeExcellentperformanceinharshenvironments.ThisruggednotebookcomputercontinuesMotorola'sconsistentleadershipinwirelesscommunications.Optionalbuilt-inmodulesallowyoutoconnecttoprivateorpublicdatanetworkswithouthavingtousefragileexternalcards.TheinnovativeantennadesignallowsyourML910notebookcomputertoremainconnectedevenwhenthereisnosignalfromothernotebookcomputers.Inadditiontotheabilitytohandlethemostdemandingapplications,theML910alsohasthefirst13.3"widescreendisplay,whichprovideshigherresolutionandmorespaceforviewingmultipleapplicationsthanotherruggednotebooksofthesametype./p>
Features
Dedicatedvideoprocessorandmemoryforfasterscreenupdate
Forhigh-brightness500NITscreenToimprovethereadingeffectindaylight
Lowtotalcostofownership
Designedforembeddedwirelessapplications
Integratedsecurityfunctions,includingsecuritycard,TPMversion1.2andintegrated500DPI+fingerprintscanner
Completelyrugged
Waterproof,sandanddustproof
Indoor/outdoorfunction
WithMotorolaPrivateDataTACnetworkintegration
Thepixelcountis30%morethanthestandard4:313.3-inchscreen
Motorolaserviceandsupport
MotoroladesignandimplementationsupportandPrivatenetworkandkeyapplicationintegration.
Motorolaprovidesfingerprintauthenticationasastandardfeature(firstavailableinafullyruggedmobilelaptop)
mobilephone
Introduction
Motorolahasinventedthefirstmobilephone;Motorolahaswitnessedtheentiremobilephonedevelopmenthistorysofar,Asaleaderinthewirelesscommunicationsindustry,MotorolawillThemobilephonewearefamiliarwithhasbeentransformedintoapersonalcommunicationproductthatisindispensableindailycommunication,datamanagementandmobileentertainment.Motorolanotonlydesigns,produces,sellswirelessterminalequipmentandprovidescorrespondingservices,butalsoprovidescorrespondingintellectualpropertyauthorization.TheoriginofMotorolamobilephonesMainlyinTianjin.Atthesametime,Foxconn,TCL(AlcatelMobilePhone),Huawei,etc.gaveMotorolaOEMmobilephones.MotorolareleasedRAZR2mobilephones(V8,V9,V9m)in2007andreachedthehighestpointinhistory,buttheso-calledsuccessisalsopoor.RAZRmadeMotorolaoncethreatenedNokia'stopposition,andalsomadeMotorolalosethedrivingforceforinnovationandgraduallydecline.Motorola'smobilephonesblindlypursuedultra-thinmobilephonesandlostmoneyfor4consecutiveyearsduetoplatformchaos.In2009,asthecompanyimproved.ProfitsbetonAndroidphonesandexpandOEM.(Motorola’snon-smartphonesareonlyintheAmericasiDENnetworkphones,soP2Kplatform)
ThemeaningofMotorolaphonemodels
XTseries
TheXTseriesispositionedbyMotorolaasahigh-endsmartphonewithapreferenceforentertainmentperformance.Itisasmartphonedevelopedforagroupofyoungpeoplewhopursuefashion.ItisMotorolaAmultimediaintelligentterminalthatcombinesfashion,functionality,andbusinesspositioning.Itrepresentsitsfuturedevelopmenttrend.ThefirstXTserieshandheldin2009MotorolaXT800becametheflagshipproductofMotorolaChinaUnicomandChinaTelecomatthesametime.Later,Motorola'sglobalflagshipproductMotorolaMileStonewasnamedMotorolaXT702inChina.TheXTseriesisnamedafterXTwithanumberandfeaturessuchasXT800,XT720,XT711,XT702,XT883,etc.areallhigh-endsmartphonesusingAndroidoperatingsystem,whicharelovedbyhigh-endpeople.
WXseries
TheWXseriesisalow-endseriesofentry-levelmobilephones.MostofthemodelsaremanufacturedbyTCL.Thisseriesismainlyaimedattheyoungergeneration.Thecharacteristicsofthisseriesare:thecostisgenerallylow,andtheconfigurationisatthelow-endlevelofNokiaasawhole.Inordertosavecosts,thematerialusedfortheshapeisrelativelygeneral,andtheplasticfeelisstrong.ItshouldbepointedoutthatWXwaslaunchedin2009toreplacethepreviousCseriesandWseries.ThepricerangedfromRMB180-400wasreleasedinChina.WXemphasizespracticality.TheWXseriesalsohasFMandcamerafunctions.Motorolahastwomajordirectionsinreorganizingitsmobilephonebusiness.ThefirstistofocusontheAndroidplatformformid-andhigh-endsmartphones,andithasextensivelycooperatedwiththefourmajorU.S.telecomoperators.Thesecondisthatmid-andlow-endfeaturephoneshaveenteredthemainlandindustrythroughLiuFei.Goodrelationship,lookingforthelowest-costready-mademobilephonesonthemainlandistantamounttomovingclosertoAsianmobilephones.Motorola'soverallstrategyistouseAndroidphonestoconsolidateitsimageandprofit,ontheotherhand,tomoveclosertoAsianphonestoexpandemergingmarketsandincreasemarketshare.AsMotorola’sinternalR&DteamhasdevotedallresourcestoAndroidplatformsmartphones,ithasnotimetodevelopmid-andlow-endmodels.Therefore,atthisstage,wecanonlyrelyonready-mademodelsforOEM.IfMotorola’sstrategyworks,thisisformobilephones.TheODMfactorymayhavethegreatestimpact,andMediaTekisexpectedtobecomethebiggestwinner.
Mingseries(wise)
MingseriesMotorola’stransparentfliphandwritingsmartphonespeciallydesignedforChina,referringtoMotorola’s"Ming"seriesmobilephones,ManypeoplewillimmediatelythinkoftheMing(A1200)launchedin2005.Indeed,theA1200thatwasonceequippedwithaLinuxsystemcanbesaidtohavepushedthe"Ming"mobilephonetoapeak.TheLinuxsystemwasusedbefore2009,andthentheAndroidoperatingsystemwasused,whichisverypopularamonghigh-endbusinesspeople.Withthecontinuousdevelopmentofthehotandroid,Motorolahasalsobeguntoupgradethe"Ming"seriesofmobilephonesthathaveaccumulatedaconsiderablenumberofuserstocreatetoday'sMotorolaA1680.MingseriesarenamedafterMingAwithanumber.FeaturessuchasMingA1200,MingA1600,MingA1800,MingA1680,etc.ThebiggestfeatureofMotorola's"Ming"seriesmobilephonesinappearanceistheeye-catching"transparentupperflip"And"Ming"earpiecedesign.However,thistimetheA1680alsohasamirrorfinishontheupperflip.Whenthescreenison,youcanseethecontentonthescreenthroughtheflip.Whenthescreenisdimmed,wecan'tseeeverythinginsidetheflip.ThisdesigncanbesaidtobeasmallhighlightoftheA1680.In2010,Motorolaofficiallyreleasedthreenewmodelsofthe"Ming"seriesattheNationalConventionCenter-MotorolaMT810,MotorolaA1680andMotorolaXT806.
RAZRseries
RAZRisderivedfromtheEnglish"Razor"literallytranslatedinChinese,whichmeans(blade).Thereisnodoubtthatitsintentionisveryclear.Ontheonehand,youcanexperiencethelightnessandthinnessoftheRAZRseriesanditsmaterialstructure,andontheotherhand,italsoshowsthatMotorolahashighhopesforitandhopesthatitwillbecomeaweapontocapturethemarket.Haveyoueverpaidattentiontothe"RAZRV3"seriesofmobilephonesinthestreetsandalleys.Itcanbeseenfromthe"scars"oftheadvertisingboardthatthisseriescreatedawaveofultra-thinmobilephones.TheRAZRseriesofmobilephonesmainlyincludeRAZRV3,V3iandV3xandnumerousderivativeversions.OnMay1,2007.Tosavethepoorperformanceoftheriver,Motorolareleasedthetruesecond-generationRAZRseries,includingRAZR2V8,V9,V9mthreemobilephones,tryingtousetheRAZR2seriesofbrandstoreviveHeshan.RAZR'snewV10andV13areonlyavailableinSouthKorea,andMotorolamayabandontheRAZRseries.RAZR'sthird-generationfetuswasstilldead.In2009,mediabrokethenewsthatMotorolatemporarilycancelledthereleaseandmarketplanoftheRAZRthird-generationmobilephonecode-namedRUBY.Accordingtoprototypepicturesandproductintroductionspostedbyforeignenthusiasts,RUBYisdesignedtocarrytheUIQoperatingsystemthatMotorolaannouncedtoabandon.MotorroRAZRserieshaswrittenabrilliantrecordofglobalsalesof100millionunits.Themostclassicfirst-generationV3mobilephoneoftheRAZRseriescreatedawaveofultra-thinmobilephones.Itwasnamedinthe"Themostpopularandbesttechnologyproductsinthepast50years"selectedbytheauthoritativeAmericanindustrymagazine"PCWorld"Ranked12th.ItturnedouttosaveMotorolainthequagmire.Inthefourthquarterof2006,Motorola’smobilephoneshipmentsreachedarecord65.7millionunits,andMotorola’sglobalmarketsharereached23.3%thatyear.AsmentionedinMotorola’sfinancialreportthatyear,“TheRAZRV3mobilephonehasnotonlygreatlyexceededsalesexpectations,butalsostrengthenedMotorola’spositioninthefieldofmobilephonedesign.”TheindustrybelievesthatitisRAZRV3thatmadeMotorolathesecondlargestmobilephoneintheworld.Thelocationofthemanufacturer.However,successisalsoRAZR,andfailureisalsoRAZR.ThemythofV3madeMotorolahaltintechnologicalinnovation.ThesubsequentV3iandV3xweresimplymodifiedonthebasisofV3,withalmostnochangesinappearance.Thesecond-generationV8andV9releasedlaterdidnotperformwell.
MotorolaE8(4photos)
ROKRseriesThenameoftheROKRseriescomesfromtheEnglish"ROCK"homophonyofrock,asthenameimpliesItisapowerfulmusicphoneseries,thisseriesisaseriesofproductsmainlypromotedbyMotorola.Itismainlyforpeoplewho"nomusicwillbehypoxic".Itisworthnotingthattheseriesofproductsthathavecomeout,exceptforROKRE1,IncludingROKRE2,E6andZ6andthelatestE8alluseMotorola'sJavatechnology-basedLinuxoperatingsystem.Focusonmusicfunctions,stylesforyoungpeople,suchasMotorolaE8,MotorolaE2,MotorolaEM30andsoon.
SLVRseries
SLVRisderivedfromtheEnglishword"Sliver"whichmeans"slenderanddelicatesilverware,whichnotonlymeansthattheSLVRseriesisthesameasRAZRIthasultra-thinfeatures,andalsoconveysthefeaturesofthisseriesasacandybarphonesuccinctly!Thisseriesismainlyforthelow-endmarket.Knownasthe"BoySeries"inChina,themainproductsincludeSLVRL2,L6,L7andupgradedversionsL6i,L71andL72,whileL6gandL7carederivativeversions.Thereisnotmuchimprovementinfunction.TherearenonewproductsintheSLVRseriesafter2007.
AURAseries
IntheearlymorningofOctober22,2008,justasthefirstdayoftheBeijing2008ChinaInternationalTelecommunicationsExhibitionwasspent,whenjournalistsfromvariousmediaindustriesweredrowsyafterharvestingalotofresults,theywereatMotorola’sTheUSofficialwebsitesuddenlyreleasedthenewMotorolaHyundaiAURA,andthedetailedandexquisitetopicontheofficialwebsiteshowedthatthisisnotasimpleactofspeculationbymeansofleaks,butapremeditatedmajorrelease.Atthesametime,MotorolaChinaalsoAtthesametime,adraftwasissuedtomajordomesticprofessionalmedia,whichheraldedthebirthofMotorola'sstrongestnewmachinethisyear-AURA,whichreferstotheNokia8800series.AtfirstglanceatAURA,peoplefamiliarwithmobilephoneswillsurelyexclaimthatthisisnotarevivaloftheV70.Istheengravinggood?AURAadoptstheoriginalscrewcapdesignofthebigbrotherV70,buttheoverallbodyismoreroundedthantheV70.Fromtheback,itlookslikeapebbleU9.AlthoughMotorolahasbeenaV3inrecentyearsThemoreyoueat,themoreuncomfortableitis,butthistimethebehaviorofeatingtheoldstuffisamazing,becausethemotorcyclehasfinallycomeupwithalittleinnovativespirit,notonlyworkinghardontheappearance,butalsobreakingthetraditionintheconfigurationanddesignofthemobilephone.
MEseries
TheMEseriesisabrandnewmobilephoneserieslaunchedbyMotorolaafterenteringtheandroidsmartsystem,namelytheMOTOZhiyouseries.Thisseriesofmobilephonesalladopttheandroidsmartoperatingsystem,emphasizingmobileTheaggregationofInternetapplicationsbringsusersamassivecoolplayapplicationexperience.Theserieshasmanypopularmodels,representingmobilephonessuchasME600(commonlyknownasbackflip)andME525(Motorola'smostinfluentialruggedmobilephone,popularchoiceforpurchases),ME511,ME501,ME860,ME722andmanyothermobilephonemodels.Amongthem,ME600andME525areparticularlypopularamongmobilephoneplayers.MotorolaME600istheworld'sfirstbackflipproduct,whichusesauniquehingetocompletetheentirebackflipaction.ThestrongmetaltextureistheperfectembodimentofMotorola’sindustrialaesthetics.ME525isthefirstruggedmobilephoneofmotothatisdust-proof,water-resistantandscratch-resistant,anditisalsothefirstruggedmobilephonewithAndroidsystem.Degree,theprotectionperformanceofthisphoneisitsbiggesthighlight,DefycanmeettherequirementsoftheIP67protectionstandard,whichisalsothehighestlevelofthestandard.
DroidRazrsmartphone
OnSeptember6,2012,MotorolaMobilereleasedthreenext-generationDroidRazratapressconferenceheldinNewYorkThesmartphonesarenamedDroidRazrHD,DroidRazrMaxxHDandDroidRazrM.
DroidRazrHDhasa4.7-inchdisplay,whichislargerthanDroidRazr,anditsdisplayresolutionisalsohigher.MotorolaMobilealsoclaimsthatthisnewphonehasbetterbatterylifeanddoubledthedurationofcalls;inaddition,itscolorsaturationis85%higherthanthatoftheiPhone4S,itisequippedwithadual-coreprocessorandcomespre-installedwithGoogleChrome.DroidRazrMaxxHDhassimilarspecifications,butMotorolaMobileclaimsthatitstalktimecanbeupto21hoursandcanstreamupto10hoursofvideovia4GLTEnetwork.TheDroidRazrMissmaller,witha4.3-inchhigh-resolutiondisplayandalmostnobezels.Althoughsmallerinsize,theDroidRazrMisequippedwitha2000mAhbattery.
Previousseries
Tseries:alwaysattheforefrontoffashion,practicalandfeature-richstyles,suchasT720i;
Vseries:Flipphoneswithreasonableprices,popularstylesandreasonablyfunctionalstyles,suchasV3,V3i;
Cseries:coolstyles,low-coststyles,suchas:C168;
Eseries:focusonentertainmentfunctions,stylesforyoungpeople,suchas:E365,E398,E2;
Rseries:popularfunctions,innovativedesignthinking,extraordinarydesignlikeThesameasthepreviousV70,suchasthefutureR800;
Sseries:smartphones,technologicallyadvancedmobilephones,maybethecodenameofthefirstgenerationofproductsthatMOTOtransferredtoMicrosoft;
MPseries:Averystrongseries,suchasMPX,MPX220;
Qseries:FullkeyboardWMsystemsmartmachinesforthebusinessmarket,suchas:Q8,Q11;
Operatingsystemh3>
SCADASystem
Monitorandcontrolyourequipmentinrealtime.MotorolaRemoteTerminalUnit(RTU)provideshighlyreliablecommunicationandcontrolfunctionstoimproveworkefficiencyandoperationalefficiency.Thegoodscalabilityoftheremoteterminalunitcanmeetyourgrowingneeds.
MOSCAD-Mremoteterminalunit
ItisthesmallestversionofthelatestMOSCADseries.WhileretainingmostoftheMOSCADfunctions,itprovidesafixedIOconfigurationtomeetthemostcommonlyusedinputandoutputrequirements.Despiteitssmallsize,itispowerfulandeconomical,andcanmeettheneedsofvariousremotemonitoring,controlanddatatransmissionapplications.ItisparticularlysuitableforSCADAsystems,becauselowpowerconsumption(suchasusingsolarenergy)mustbeguaranteedinsuchsystems.
ACE3600remoteterminalunit
ACE3600RTUcombinesthelocalcontrolfunctionofPLCwiththebestcommunicationfunctionintheRTUfieldtocreateanintegratedhighPerformanceproducts.ItcanbeseamlesslyintegratedwithPLC,RTUandIntelligentElectronicDevice(IED).Itusesapowerfulprocessorandisequippedwithavarietyofinput/outputmodules,sothattheRTUcanbeusedinthemostdemandingdataacquisitionandmonitoringfields.ThismodularRTUcanbeexpandedorupgradedtoadevicewithmultiplecommunicationportsrunninginparallelusingavarietyofindustry-approvedprotocols.Itscommunicationfunctionhasbeenspeciallydesignedtosupportsecurecommunicationbasedonlocalandwideareanetworks.
CorporateHonor
Thecorporatebrandranks88thinthe2006"Top500WorldBrands"listcompiledbytheWorldBrandLab.
Thecompanywasranked143rdinthe2007"Fortune"rankingoftheworld's500largestcompanies.
In2004,2005,and2006,therewerethreeconsecutiveChinaBestCorporateCitizenshipAwards.
In2004,2005,and2006,hewontheGuangmingCharityAwardforthreeconsecutiveyears.
Theworld'stop500companiesrankedsecondintherankingofinfluenceinChina.
China'stop500manufacturingcompanies,rankingsixth.
OnMay13,2020,MotorolaSystemsranked913thonthe2020ForbesGlobal2000list.
Enterprisecomposition
EnterpriseMobileSolutionsDepartment
Governmentagencies,publicsafetyemergencyresponseagencies,andcommercialandindustrialenterprisesallneedGetreal-timeinformationfromanylocation.EnterpriseMobileSolutionsDivisionprovidesanaloganddigitaltwo-wayintercomsystems,voiceanddatacommunicationproductsandsystemsforprivatenetworks,electronicdigitalassistants,barcodescanners,radiofrequencyidentificationreaders,wirelessLANequipmentandend-to-endenterprisesDesign,production,installationandafter-salesserviceofmobilesolutions.
Motorolamobilephones(3photos)
BroadbandandMobileNetworksDivisionConsumersneedrichmobilecommunicationsandhomeentertainmentPerformance;Systemoperatorsmeettheneedsofconsumersbyprovidingnewservicesandincreasingnetworkcapacityandsystemintegration.TheBroadbandandMobileNetworkBusinessUnitdesigns,produces,andsellsdigitalandIPvideosystems,broadbandnetworkinteractiveset-topboxes,andend-to-endvideotransmissionsolutions;providesbroadbandaccessequipmentsystemsanddatavoiceforcableTVoperatorsandtelecomserviceoperatorsCombineduser-endequipment;provideswirelessaccesssystemsincludingcellularcommunicationinfrastructureandwirelessbroadbandsystemsforwirelessserviceproviders.
MobileTerminalBusinessUnit
Mobileterminalisthecenterofpeople’slives.ItensuresthatpeoplestayconnectedtotheInternetandothers,andobtaindigitalimageentertainmentandothercontent..MotorolaMobileTerminalDivisionnotonlydesigns,produces,andsellswirelessterminalequipmentthatintegratessoftwareandsupportingproducts,andprovidescorrespondingservices,butalsoprovidescorrespondingintellectualpropertyauthorization.
Relatedinformation
Motorolamobilephonerevolutionaryfirstintheworld
MotorolaV8(5photos)
In1969,Apollo11usedMotorolaradiotosendthefirstwordsfromthemoon.In1984,Dynatac,theworld’sfirstcommercialmobilephone,wasborn
In1986,MotorolapioneeredtheSixSigmaqualityimprovementprocess
In1991,Motorolademonstratedtheworld’sfirstAprototypeofadigitalcellularsystemandtelephoneusingtheGSMstandard.
In1995,Motorolalaunchedtheworld’sfirsttwo-waypagerTango
In1996,Motorolalaunchedtheflipphone"StarTAC",whichwasthelightestandsmallestmobilephoneintheworldatthattime.Itweighsonly88grams.
Motorola(5photos)
In1999,Motorolalaunchedthe"iDENi1000plus"mobilephoneIn1999,theworld'sfirsttouchscreenmobilephoneA6188wasreleased.
In2000,theworld’sfirstGPRSmobilephone
In2000,theworld’sfirstJAVAmobilephoneTimeportP108
In2002,theworld’sfirst360-degreerotatingflipcolorscreenmobilephoneV70isreleased.
In2003,theworld’sfirstmobilephoneMotorolaA760basedontheLinuxkernelwasreleased
In2004,theworld’sfirst13.9mmmetalbodyultra-thinflipphoneV3wasreleased.
In2006,theworld’sfirsttransparentflipcoverA1200
In2007,theworld’sfirstmusicphonewithamagictouchkeyboardwasreleased.
In2007,theworld’sfirstV9,a11.9mmultra-thinflipphonewithametalbody,wasreleased.
In2007,MotorolaQ8,theworld'sfirstwindowsmobilephone.
In2007,theworld’sfirstbananasliderUIQmobilephoneZ8
In2008,theworld’sfirstmobilephoneZN5withKodakcameratechnology
In2009,Theworld'sfirstMOTOBLURmobilephoneMotorolaCLIQ
In2010,theworld'sfirstbackflipdesignMotorolaBACKFLIP(calledme600inChina)wasreleased.
In2010,MileStone,theworld'sfirstAndroid2.0operatingsystemmobilephone,wasreleased.
In2010,theworld’sfirstAndroidruggedmobilephoneMotorolai1wasreleasedintheAmericas.
In2010,Motorola’sfirst8-megapixelmobilephone,MileStoneXT720(foreign),xt701/711(NationalBank),wastheworld’sfirstW/G/Cin2010.Three-networkmobilephonemotorcycleDROID2WE
In2011,MotorolaadoptedNVIDA’sTEGRA2’sfirstdual-coremobilephoneAtrix4G
In2011,theworld’sfirstdual-networkdual-standbydual-coresmartphoneMotorolaXT882
In2011,ontheeveningofAugust15th,Beijingtime,GoogleannouncedtodaythatithassignedadefinitiveagreementwithMotorolaMobilitytoacquirethelatteratacashpriceofUS$40pershareforatotalpriceofapproximatelyUS$12.5billion..
MotorolaUniversity
MotorolaUniversityChinawasestablishedin1993andiscommittedtocreatingaworld-classworkforceforthecompany.MotorolaUniversityhasestablishedcooperativerelationswithmanyhigh-leveluniversitiesinChina.203teacherscertifiedbyMotorolaUniversitycanexplain130coursesinChinese.SomeofthefacultyinMotorolaUniversity'sChinaareaareheldconcurrentlybymiddleandhigh-levelmanagerswithinthecompany.TheimportantcoursesofMotorolaUniversityareasfollows:
1.SixSigmaTrainingandConsulting
2.Guidanceandseniormanagementtraining
3.Marketingandsalesmanagementtraining
4.Supplychaintraining
5.Staffinterpersonalskillstraining
6.DistanceEducation
PublicWelfareCampaign
From1994tothepresent,inthe13years,Motorolahasdonatedatotalof40millionyuan.Bytheendof2007,therewillbe100primaryschoolssupportingtheestablishmentofaspirations,andapproximately15,000out-of-schoolchildrenwillbesponsoredtoreturntoschool.
TheMotorolaVolunteerAssociationwasestablishedinearly2005.Theemployeeshaveaccumulatedabout20,000hoursofvolunteerservice,includingthepromotionofenvironmentalprotectionknowledge,thetrainingofteachersandstudentsofaspirationsforengineering,andthecooperationwithyouthtalentorganizations.Themiddleschoolandelementaryschoolexplainbusinesscoursesandsoon.
Inthefirst"MotorolaGlobalCharityDay"onOctober18,2006,in75citiesin40countriesaroundtheworld,nearly10,000Motorolaemployeesparticipatedincommunityservicework.
InDecember2005,Motorola,ChinaMobileandNokiajointlyinitiatedandlaunchedthe"GreenBoxEnvironmentalProtectionPlan-AbandoningtheCombinationofMobilePhoneandAccessoriesRecycling"inBeijing.Asoftheendof2006,Motorolahadsetup"greenboxes"dedicatedtotherecyclingofmobilephonesandaccessoriesinMotorola'sBeijingheadquarters,localbranches,Tianjinfactory,Hangzhoufactory,andmorethan290authorizedservicecentersacrossthecountry.
Motorola(China)ElectronicsCo.,Ltd.attachesgreatimportancetoenvironmentalprotectionineveryaspectofproduction,strictlyinaccordancewithnationallawsandregulationsonenvironmentalprotection,andhaswonmanypraisesfromtheChinesegovernment.Motorolainvestsalargeamountoffundseveryyeartointroduceadvancedenvironmentalprotectionequipment,andinvestsalargeamountofoperatingfundsandmanpowertoensurethenormaloperationofenvironmentalprotectionequipment.
Since1994,Motorola(China)ElectronicsCo.,Ltd.hasbeenawardedmanyenvironmentalprotectionawardsbyTianjinDevelopmentZoneManagementCommittee,TianjinEnvironmentalProtectionBureauandotherunitsformanyyears:In2004,MotorolawasawardedbyTianjinMunicipalTheEnvironmentalProtectionBureauawardedthetitleof"TianjinEnvironmentalProtectionTeachingDemonstrationBase";in2005,Motorolawasawardedthetitleof"TianjinEnvironmentalFriendlyEnterprise"bytheTianjinEnvironmentalProtectionBureau;in2006,Motorolawasawardedthe"EnvironmentalProtectionEnterprise"bytheTianjinDevelopmentZoneManagementCommittee"AdvancedEnterprise".
Inaddition,Motorolavolunteersalsoactivelyenterthecommunityeveryyeartopromotetheknowledgeofenvironmentalprotectionandimprovetheawarenessofallsocialenvironmentalprotection.InJanuary2005,MotorolaChinaanditsemployeesdonated1.08millionyuantothetsunami-strickenareasinSoutheastAsia.
InMay2003,toactivelysupportChina'sfightagainstSARS,MotoroladonatedSARSequipment,cashandmaterialsworthmorethanRMB11.8milliontotheChinesegovernment.
In1998,itactivelyparticipatedinfloodreliefintheYangtzeRiverBasinandthenortheastregion.Motoroladonatedmaterialsworth30millionyuantothedisasterarea,andsuccessivelyestablished11centersinHubei,Hunan,JiangxiandJilin.MotorolaAnti-FloodAspirationPrimarySchool.
MotorolahasdonatedRMB11millionto12universitiesincludingPekingUniversityandTsinghuaUniversityforscholarshipsandteachingawards.
In2003,Motorolalaunchedalong-terminternshipprograminChina-MotorCamp,toprovidecollegestudentsacrossthecountrywithopportunitiesforinternshipsatMotorola.ExcellentcollegestudentsfromChineseuniversitiescangainpersonalexperienceofworkinginmultinationalcompaniesthroughthehalftooneyearbeforegraduation.Todate,morethan1,000studentshaveparticipatedinthisproject,andnearly500ofthemhavebecomeofficialMotorolaemployeesaftergraduation.
Inaddition,Motorolaisalsoactivelycooperatingwiththe"InternationalYouthAchievements"organizationtoenteruniversitycampusestosharecareerdevelopmentexperiencewithcollegestudents,andtosponsorthemtoimprovetheirjobhuntingskills.
Motorolatakesdiversifiedcorporatecultureasitscore.MotorolaChinaBeautyChamberofCommercewasestablishedinMay2005.ItisoneofMotorola’smainprojectstobuildadiversifiedcorporatecultureandvalueemployeedevelopment.TheBeautyChamberofCommerceaimstopromoteacorporatecultureinwhichwomen,whetherasemployees,consumersorpartners,willbeauniqueforceandcontributetoMotorola'sglobalvictory.TheBeautyChamberofCommercehaslaunchedcareerdevelopmentprojectsthatvaluethedevelopmentofprofessionalwomenandprovidefemaleemployeeswithabroaderdevelopmentspace;personaldevelopmentprojectspromoteabalancebetweenworkandcareer,sothatfemaleemployeescanhaveahealthyandhappylife,includingparentclubsandbookclubs;Publicwelfaresportsprojects,organizewomentoparticipateinvariouscommunitysports,andgivelove;Women'sGuidanceForum,establishawomen'snetwork,andbuildavastplatformforpromotingwomen'sguidance.
OnNovember10,2006,MotorolaAsiaPacificRegionBeautyChamberofCommerce2006AnnualConferenceandWomen’sGuidanceForumwasheldinBeijing.MotorolaLirenChamberofCommercespeciallyinvitedmanywell-knownfemaleleaderstoattendtheWomen’sGuidanceForum,anddiscussed"InnovativeGuidanceinEmergingIndustries","GuidanceinaMulticulturalEnvironment",and"Women’sGuidanceinCommunityService"Hedeliveredexcellentspeechesontopicssuchas”.Morethan400Motorolaemployeesattendedtheconference.
February4,2008,Beijing-Today,MotorolaannouncedthatitwilldonateRMB1.5millionincashandcommunicationequipmentandservicestoareasaffectedbyrain,snowandfreezinginthesouthtosupportthedisasterRegionalmassesandemergencycommunicationscommandandnetworkcommunications.Thedonationincludes:donationofRMB500,000totheRedCrossSocietyofChina;donationof1millionyuanworthofemergencycommandcommunicationequipmentandrelatedservicestorelevantareasinthesouth.
OnMay12,2008,duringtheWenchuanearthquakeinSichuan,China,MotoroladonatedRMB2millionincashandcommunicationequipmentandservicestothedisasterarea.
May21,2008,Beijing-MotorolaCorporation(NYSE:MOT)onceagaindonatedtotheearthquake-strickenareainSichuan,andhasdonatedatotalof15millionyuanincashtothedisaster-strickenareainSichuan,Mobilecommunicationinfrastructure,mobilephones,two-wayradios,andproviderelevanton-sitetechnicalservicestosupportearthquakereliefandpost-disasterreconstructionindisaster-strickenareas.
Preparationforspin-off
Motorola'splantospin-offMotorolaintotwoindependentlistedcompanies.Oneofthemwillfocusonmobilecommunicationterminalbusiness,whiletheotherwillfocusonbroadbandandmobilecommunicationsolutions.
Splitsituation
OnJanuary4,2011,Motorolaofficiallysplitintotwodivisions,namelyMotorolaMobilityandMotorolaSolutionplan(MotorolaSolutions)department,theformerdepartmentismainlyengagedinsmartphoneandset-topboxbusiness,andthelatterdepartmentismainlyengagedinpublicsafetyradioandhandheldscannerbusiness.Accordingtocurrentmarketprices,themarketvalueofMotorolaMobileisapproximatelyUS$9billion,andthemarketvalueofMotorola’ssolutionisapproximatelyUS$12.8billion.
Motorolawillbesplitintotwoseparatecompaniesatthattime,MotorolaMobility(MotorolaMobile)andMotorolaSolutions(MotorolaSolutions),MotorolaMobilitywillbeguidedbySanjayJha,andwillfocusonmobiledevicessuchasAndroidphonesandtablets.Andotherproductsandset-topboxbusiness.MotorolaSolutions(Motorolasolutionplan)willberesponsibleforGregBrown,willfocusonwirelesstechnology,governmentandcorporateservicesandotherbusinesses.GregBrownpredictsthatMotorolaSolutionsafterthespin-offwillusherinanewperiodofincrease.Revenuein2011isexpectedtoincreaseby4-5%,withalong-termincreaseof5-8%.
Google(Google)AcquiredMotorolaMobile
OntheeveningofAugust15,2011,Beijingtime,Googleannouncedthatitwouldsell40USdollarspershare,totalingapproximately125AcquiredMotorolaMobileatapriceofUS$100million.
Accordingtoforeignmediareports,GooglewilloperateMotorolaMobileasanindependentbusinessinthefuture.Theboardofdirectorsofbothpartieshavenowapprovedthetransactionunanimously,anditisexpectedtobecompletedbytheendof2011orearly2012.
GoogleCEOLarryPagesaidthatMotorolaMobilewillfullyfocusontheAndroidsystem.TheanalysisbelievesthattheacquisitionofMotorolaMobilewillhelpGooglefurtherstrengthentheAndroidecosystem,therebyenhancingmarketcompetitiveness.
BeijingtimeontheeveningofMay21,2012,GoogleannouncedonMondaythatasChina’sMinistryofCommercehasapprovedGoogle’s$12.5billionacquisitionofMotorolaMobile,itisnowexpectedthatthetransactionwillbecompletedthisWednesday.
GoogleannouncedonApril15,2011thatitwouldacquireMotorolaMobilityforUS$40pershareincash,withatotaltransactionvalueofUS$12.5billion.LastSaturday,theChineseMinistryofCommerceapprovedthetransaction.In2012,thetransactionhasbeenapprovedbytherelevantdepartmentsoftheUnitedStatesandtheEuropeanUnion.
Inresponse,Googlesaidinan8-KfilesubmittedtotheU.S.SecuritiesandExchangeCommission(SEC)onMonday:“Sincethetransactionhasbeenapprovedbyallrelevantagencies,weexpectthatthetransactionwillCompletedwithintwoworkingdays."
MotorolainChina
Motorolaiscommittedtocontinuoustechnologydevelopmentandinnovation,andhasalwaysbeentheleaderofglobalresearchanddevelopment.Motorola'saccumulatedR&DinvestmentinChinahasreachedUS$1billion,andR&Dcentersandlaboratorieshavebeenestablishedin7citiesincludingBeijing,Tianjin,Shanghai,Nanjing,Chengdu,ChangshaandHangzhou.
MotorolaChinaResearchInstitutehasbecomeoneofMotorola'sglobalR&DbasesandthelargestR&DinstitutionestablishedbymultinationalcompaniesinChina.
Motorola'simportantresearchanddevelopmentdirectionsinChinainclude:softwaredevelopment,mobilephoneresearchanddevelopment,mobilephoneaccessoriesresearchanddevelopment,wirelessnetworkproductresearchanddevelopment,thelatestmobilecommunicationskills,human-computerinteractionskills,andadvancedinformationresearch.Manyhot-sellingmobilephonesincludingA1200(Ming),A780,E680,A768,A760andthelatestA1800,A1600,A810arealldesignedanddevelopedsuccessfullybyChina'sR&Dcenter.
InJune2004,Motorola(China)TechnologyCo.,Ltd.wasestablished.ThecompanyintegratedMotorolaChina'sR&DcapabilitiesinBeijing.
In2005,MotorolaChinaachievedtwomilestonesinR&D.OneisthattheMotorolaGlobalSoftwareGroup'sthreesoftwarecentersinChinahavepassedCMMILevel5certification;theotheristhatMotorola'sShanghaiLaboratory'sfingerrecognitionskillswonthe"AsianInnovationGoldAward".
In2006,theHangzhouR&DCenterwasestablished,withabout400engineers,mainlyforthehardwareandsoftwaredevelopmentofthenetworksystem.InNovember2006,theWirelessBroadbandSeminarCenterwasestablishedinBeijing,whichwillfocusontheapplicationoffuturecommunicationskills.
InFebruary2008,HangzhouMotorolaTechnologyCo.,Ltd.wasestablished.WithmoreadvancedskillsandsolutionsthatmeettheneedsofChinesecustomers,itwillbetteropenuptheChinesedigitalcableTVmarket.
InOctober2008,Motorola(China)ResearchInstituteTianjinBranchwasestablished.ItisMotorolaChina’sfirstresearchorganizationintegratingregionalresources.TheorganizationhasfourR&Dcenters;MotorolaTianjinLaboratory,3Gmobilephonetechnologyresearchanddevelopmentcenter,globalnewproductprototyperesearchanddevelopmentcenter,globaltestingtechnologyresearchanddevelopmentcenter.ItwillcontinuetobettermaketheTianjinproductionbasebecomeMotorola'smainglobalall-roundR&Dandtransformationbase.
InJune2013,MengPu,presidentofMotorolaMobilityGreaterChina,resigned.Motorola'slayoffscametoanend.ChinacontinuestobeanimportantmarketforMotorolaMobility,andthecompanywillcontinuetooperatenormally.
Lenovo’sacquisitionofMotorolaMobilityforUS$2.9billion
LenovoannouncedintheUnitedStatesonJanuary29,2014thatitwouldpurchasefromGoogleSingerforUS$2.9billion.AcquiredMotorola'ssmartphonebusiness.ThisisanothermajoracquisitionafterLenovoacquiredIBM'spersonalcomputerbusinessin2005.
Thismergerstillneedsregulatoryapproval.Iftheacquisitioniscompleted,LenovowillincludeMotorola’swell-knownbrands,includingMOTOXandMOTOG,whicharepopularintheUSmarket.Inaddition,LenovowillfullytakeoverMotorolaMobility'sproductplanning.However,astheformerownerofMotorola,GooglewillcontinuetoholdmostofMotorola'smobilepatentportfolio,includingexistingpatentapplicationsandinventiondisclosures.Lenovowillobtainlicensesforrelatedpatentportfoliosandotherintellectualpropertyrights.
YangYuanqing,ChairmanandCEOofLenovoGroup,said:“Theacquisitionofsuchanindustry’smostrepresentativebrandwithitsinnovativeproductportfolioandaglobalteamofeliteswillhelpusgrasptherapidTheopportunityforgrowthallowsustoaccelerateourgrowthintoaglobalmobiledevicemanufacturer."
GoogleCEOLarryPagesaid:"ThisisanimportantchangeforallAndroidusers:withthisWiththeconclusionofthisagreement,GooglewillfocusontheoptimizationandinnovationoftheAndroidecosystem,andLenovoGrouphasprofessionalandrichexperience,whichwillhelpMotorolaMobileprovideinnovativeproductstoawiderrangeofusers."
Lenovo’ssmartphonebusinessisgrowingrapidly.IDCstatisticsshowthatLenovoisthefourthlargestsmartphonemanufacturerintheworld.MotorolaisthethirdlargestAndroidsmartphonemanufacturerintheUnitedStatesandthethirdlargestsmartphonemanufacturerinLatinAmerica.AnalystsbelievethatthroughtheacquisitionofMotorola,LenovowillgreatlyenhanceitsmarketpositioninthefieldofsmartphonesandcantaketheopportunitytoentertheNorthAmericanandLatinAmericanmarkets.
OntheeveningofOctober30,2014,LenovoGroupofficiallyannouncedthecompletionoftheacquisitionofMotorolaMobility.AlthoughaccordingtoLenovoGroup'splan,MotorolaMobilewilloperateasanindependentsubsidiary,independentlydevelopinganddesigningproducts,butinmarketexpansion,returningtoChinaisaveryimportantpart.
LenovoGrouphasestablishedadedicatedsalesteamresponsibleforthesalesofMotorolabrandproductsintheChinesemarket.Inthefuture,productsincludingMotoX,MotoGandMoto360smartwatcheswillbesoldintheChinesemarket.
MotorolaMobileheadquarterslaysoffaquarter
MotorolaMobilesaidonThursdaythatitwilllayoff500employeesatitsChicagoheadquarters,accountingforaboutfourofthetotalnumberofemployees.Onepart.
MotorolaMobilityspokespersonWilliamMoss(WilliamMoss)saidthatthelayoffshavebeenofficiallylaunchedonThursdayandwillcontinueforthenextfewweeks.MosssaidthatMotorolaMobilitywillsimplifyalllevelstoreducecompanyspending.HesaidthatChicagowillcontinuetobethelocationofMotorolaMobile'sheadquartersinthefuture,anditwillalsobethe"globalR&Danddesigncenter."
ThelayoffsbyMotorolaMobilearepartofthelarge-scalereorganizationofthecompany'sparentcompanyLenovoGroup.LenovoGroup’sfinancialreportreleasedthisweekshowedthatthecompany’sfirst-quarterrevenuewasUS$10.7billion,anincreaseof3%year-on-year;profitbeforetaxdecreasedby80%year-on-yeartoUS$52million;netprofitfell51%year-on-year,down105millionUSdollars.LenovoGroup’sPCsalesinthefirstfiscalquarterwere13.5millionunits,ayear-on-yeardecreaseof7.1%.Smartphoneshipmentswere16.2millionunits,ayear-on-yearincreaseof2.3%,butitsshareintheglobalsmartphonemarketfellby0.5percentagepointsto4.7%;amongthem,MotorolaMobilecontributed5.9millionunitstoLenovo’stotalsalesofsmartphones,downyear-on-year31%.
Inordertoreturntheoverallbusinesstothegrowthtrack,LenovoGroupwillreduceabout3,200non-manufacturingemployeesworldwide,accountingforabout10%ofthecompany’snon-manufacturingemployees,and60,000employeesworldwideOfabout5%.Regardingthecompany'sreorganization,LenovoGroupsaidthatthecompanywillrelymoreonMotorolaMobileinthefutureto"design,developandmanufacturesmartphoneproducts."
In2020,HyterawassentencedtocompensateMotorolaUS$765million.